Applied Marketing Analysis – BUSI 453

Course Description

Rationale

The student who has chosen the field of study pertaining to research analysis needs the practical experience of working on a real-world marketing business research need or problem. This invaluable experience will prepare the marketing analytical student to understand the dynamics of dealing with marketing business decisions to provide the necessary information for critical decision-making that advances the client’s organization in the marketplace.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (4)

Discussions are collaborative learning experiences. Therefore, the student will post one thread of at least 500 words in response to each prompt. The student must then post 2 replies of at least 350 words. For each thread, the student must support his/her assertions with at least two scholarly citations in APA format. Each reply must incorporate at least two scholarly citations in APA format. Any sources cited must have been published within the last five years. Acceptable sources include peer reviewed sources, the textbook, the Bible, etc.  

Quantitative Marketing Research Report Assignments (4)

Using the six-step marketing research process, the student will write a 2,850–3,600-word quantitative marketing research report  in current APA format. The student will select a Fortune 500 company such as AT&T, Microsoft, or Ford, and through exploratory qualitative research (e.g., literature search, a focus group discussion, or interviews with experts), gain an understanding of a marketing problem within that organization that can be addressed using quantitative research and used by managers to make decisions (e.g., how to increase sales in the Northeast region of the U.S.).

The student will create a survey for data collection but will not collect data due to time constraints. Instead, mock data containing plausible responses for all the variables will be provided for the student to conduct descriptive (mean, median, mode, and standard deviation) and inferential statistics (one-sample t-test) and make recommendations to the organization’s leadership based on the statistical findings.

The quantitative marketing research report will consist of 3 sections.  The final quantitative marketing research report will incorporate these 3 sections.  The paper must include at least 10 scholarly or peer-reviewed resources.

Application Quizzes (4)

The Application Quizzes are highly interactive, automatically graded exercises that provide the student a safe space to practice using problem-solving skills and apply his/her knowledge to realistic scenarios. Each scenario addresses key concepts and skills that the student must use to work through and solve course specific problems, resulting in improved critical thinking and relevant workplace skills.

Quizzes (4)

Each quiz will cover the Learn material for the assigned Modules: Weeks. Each quiz will be open-book/open-notes, contain 15 multiple-choice and true/false questions, and have a 1-hour time limit.