Bachelor of Science in Marketing Analytics (BSBA)

120

Credit Hours

100% online, 8-week courses

Transfer in up to 75% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Prepare for Your Career with a Bachelor’s in Business Administration – Marketing Analytics Degree

Companies of all sizes use marketing campaigns to reach clients and consumers. But how can they be sure their marketing strategies are effective? The answer: market research analysts.

Market analysts evaluate the success of marketing initiatives. They look at data from many different platforms – including websites, social media, mobile apps, and emails – to determine whether a company is meeting its advertising goals.

If you want to help businesses improve their marketing tactics, conferring Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Marketing Analytics degree can help! Our program can equip you to analyze and assess your company’s marketing performance. You can also gain core business skills that will be useful in a wide variety of careers.

Partner with us and prepare to lead as a Champion for Christ in the world of business.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s BS in Business Administration – Marketing Analytics Program?

Earn your degree from the comfort of your home. Our Bachelor of Science in Business Administration – Marketing Analytics is available 100% online, and the courses have no set login times. We offer a flexible path to graduation that lets you complete your degree without putting your life on hold.

Liberty’s bachelor’s in business administration – marketing analytics is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). This accreditation demonstrates that our program meets widely accepted academic and industry benchmarks. And by studying under professors with years of real-world business experience, you can develop practical skills that could help boost your marketability.

Discover how to integrate ethical principles with best practices in marketing management. We won’t just help you get a degree – we can help equip you to use your knowledge, skills, and passion in service to God and others.

What Will You Study with Our Bachelor of Science in Business Administration and Data Analysis – Marketing Analytics Online Courses?

In this program, you’ll take a mix of core business, accounting, and economics courses. Some of the topics you’ll study include financial accounting, business law, international business, corporate finance, organizational ethics, and operations management. With this knowledge, you can pursue many job opportunities in the domestic and global marketplace.

Discover how to carry out effective consumer research. Our concentration in marketing analytics provides an overview of various research methods, both quantitative and qualitative. You can learn to evaluate the effectiveness of marketing tactics, as well as measure consumer preferences and behavior. That way, you can help your company achieve its sales goals, make wise marketing decisions, and develop goods and services that meet the needs of consumers.

Market research impacts every aspect of advertising – from social media campaigns to internet marketing. By earning our BS in Business Administration – Marketing Analytics degree, you can become a valuable business asset and help your company thrive.

Earn your bachelor’s in business administration – marketing analytics today and prepare to help your company boost its sales, reach target audiences, and build brand awareness.

Potential Career Opportunities

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Degree Information

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time	$390/Credit
Undergraduate Part Time	$455/Credit
Military Undergraduate	$250/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for Liberty’s BSBA Degree in Marketing Analytics

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.

Note: A 2.0 or above cumulative GPA is required for admission in good standing.

Transcript Policies

High School Transcript Policy

Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.

Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.

Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.

The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.

Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Military Transfers

International Applicants

If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.

Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $250 per credit hour for undergraduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for Our BSBA Degree in Marketing Analytics

What is marketing analytics?

At its core, analytics is the technical side of marketing. Market research analysts use statistics, data analysis, and predictive modeling to examine consumer behavior and evaluate marketing effectiveness.

As a marketing analyst, you can help businesses assess their current marketing tactics and find ways to branch out or improve. In other words, you can help them figure out what is and isn’t working in their advertising campaigns. That way, your company can stay up-to-date with industry trends and create marketing strategies that drive measurable growth.

If you love conducting research and handling data and numbers, a career in marketing analytics may be right for you!

Are there opportunities to continue my studies after finishing this degree?

Does this program have any additional accreditation?

What is the duration and format of the courses in this program?

Can I use professional experience as transfer credit?

Are you ready to change your future?

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App Fee Waived This Week*

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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BSBA in Marketing Analytics Pursue Your Goals

Prepare for Your Career with a Bachelor’s in Business Administration – Marketing Analytics Degree

What Sets Us Apart?

Why Choose Liberty’s BS in Business Administration – Marketing Analytics Program?

What Will You Study with Our Bachelor of Science in Business Administration and Data Analysis – Marketing Analytics Online Courses?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for Liberty’s BSBA Degree in Marketing Analytics

Admission Requirements

Transcript Policies

Military Transfers

International Applicants

Admissions Office Contact Information

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Military

Frequently Asked Questions for Our BSBA Degree in Marketing Analytics

What is marketing analytics?

Are there opportunities to continue my studies after finishing this degree?

Does this program have any additional accreditation?

What is the duration and format of the courses in this program?

Can I use professional experience as transfer credit?

Are you ready to change your future?

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