Bachelor’s in Business Administration | Data Analytics

120

Credit Hours

100% online, 8-week courses

Transfer in up to 75% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Help Companies Make Data-Driven Decisions with a Bachelor’s Degree in Analytics and Business Administration

Are you interested in pairing technology and data analysis skills with your business career? Do you want to stand out and land a rewarding job in today’s technologically advanced marketplace? At Liberty, we have designed our 100% online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Data Analytics degree to help you do just that!

Becoming an industry leader in the ever-evolving field of data analytics requires a solid understanding of the power of data in informing high-quality decision-making. Our online data analytics classes can help equip you with a business degree that focuses on meeting the needs of today’s organizations.

Our program blends courses found in both a data analytics bachelor’s degree and a business administration degree to help prepare you for a successful career. In addition, our faculty teach from a biblical worldview to help fulfill our mission of Training Champions for Christ. An online bachelor’s degree in business analytics is a great next step to take toward pursuing a career in business or data science!

Partner with us and explore the evolving world of data and information while developing a strong foundation in the functional areas of business. Your interest in business administration and technology can be fused into a career you’ll love. Apply today and get the knowledge you need to pursue roles in business intelligence, data analysis, quality assurance, decision support, and more.

Your officially conferred degree name will be Bachelor of Science in Business Administration (BSBA) and Data Analysis – Data Analytics.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s Online BS in Business Administration and Data Analysis – Data Analytics Degree?

There is a growing need for business professionals to develop technological and analytical skills in order to compete in an increasingly data-driven marketplace. Analysts and managers alike are expected to think critically and make important decisions utilizing the vast amount of data available.

According to the Bureau of Labor Statistics, the demand for management analysts is expected to grow 9% by 2034 – faster than the average for all occupations.* Management analysts play a vital role in helping organizations improve their efficiency. With a business and data analytics undergraduate degree from Liberty, you can become equipped to pursue tremendous job opportunities.

Our courses are taught by professors who have years of real-world experience. Additionally, Liberty is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) – so you can be confident that you are receiving a world-class education.

At Liberty, you don’t have to put your life on hold to finish your degree. Our BSBA – data analytics degree program is offered 100% online with 8-week courses and no set login times. That means you’ll have the flexibility you need to stay invested in your job, family, and community while taking the next step toward achieving your career goals.

*Bureau of Labor Statistics, U.S. Department of Labor, at Management Analysts (viewed online Dec 16, 2025). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

What Will You Learn in Our Online Bachelor’s Degree in Business Administration – Data Analytics?

Our online BS in business administration – data analytics degree is designed to help you apply effective business practices in an ethical manner. This degree includes core business courses as well as specialized courses focusing on data analytics. The core classes provide well-rounded training in pivotal business topics such as accounting, business law, international business, and marketing principles.

Other topics of study in the core courses include:

Corporate finance
Financial statement analysis
Human resource management
Macroeconomics
Microeconomics
Organizational ethics
Principles of management
Strategic planning

Within the data analytics specialization, you can learn how to evaluate business environments and use data to help companies accomplish important objectives. You’ll also explore how to develop appropriate business strategies, policies, and solutions for sustainable competitive advantage.

Some of the major topics explored in this specialization include:

Business analytics, with an emphasis on descriptive-analytical techniques and theory
Collecting data and discovering data patterns
Extracting meaning from Structured Query Language and data modeling for decision-making
Methods of data collection and their impact and variation in a business setting
Prescriptive and predictive analytics
Real-world context analyses utilizing data sets and case studies
Selecting appropriate forecasting techniques
Time series and regression forecasting techniques

By combining your knowledge of effective business practices with practical methods for data analysis, you can help organizations of all sizes improve their decision-making processes.

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time	$390/Credit
Undergraduate Part Time	$455/Credit
Military Undergraduate	$250/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for Our BSBA in Data Analytics

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.

Note: A 2.0 or above cumulative GPA is required for admission in good standing.

Transcript Policies

High School Transcript Policy

Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.

Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.

Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.

The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.

Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Military Transfers

International Applicants

If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.

Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $250 per credit hour for undergraduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for the Bachelor’s in Business Administration – Data Analytics

What is data analytics? How is it related to business?

Data analytics involves collecting data and making sense of it in order to understand what a company is doing well and where it needs to improve. For instance, an organization might analyze data from online sales and website traffic to figure out how to better connect with consumers digitally. Data analytics plays a critical role in business because it allows organizations to base their goals, strategies, and decisions on concrete, real-world factors and produce tangible results.

When can I start my bachelor’s degree in analytics and business administration?

Liberty’s online programs have 8 different start dates per year, so you can start pursuing your degree as soon as possible!

To get started, you’ll need to be sure you meet our admission requirements and submit all necessary documentation. We accept applications on a rolling admission basis, so all applications will be considered as they are received. If you’re accepted into the program, we can help you register for your first set of courses and walk you through the Financial Check-In process.

For more details about applying to Liberty, check out our admission process page!

Is an online data analytics degree respected?

Like many students, you may be wondering whether an online analytics degree offers the same rigor and credibility as an on-campus program. At Liberty, you can be confident that the degree you earn will be of the highest quality.

Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). Our online programs are backed by our brick-and-mortar campus – ranked as Niche.com’s #2 Best College Campus in America for 2026 – and that commitment to excellence extends to our online students as well. Earning your degree from a nonprofit university with this kind of recognition can help set you apart from others in your field. When you pursue your BSBA in Data Analytics degree online with us, you can rest assured that you’re receiving an education of the highest caliber.

What is the best degree to pursue after a BSBA?

Depending on your interests and goals, you may decide that a bachelor’s degree is the final step you need to take in your educational journey – or you may find that continuing your studies at the graduate level can help open up additional doors of opportunity and enable you to go further in your career.

If you decide to pursue a master’s degree after earning your BS in Business Administration, Liberty has options! One popular path for BSBA graduates is the Master of Business Administration (MBA) degree program, which can build on your undergraduate studies to help prepare you for new opportunities in business.

If you have a passion for data analytics, chances are you are very tech-oriented. If so, our Master of Science in Information Systems or Master of Science in Information Technology may be right for you.

We also offer a variety of other business master’s programs, ranging from accounting and finance to sports management and healthcare administration.

Interested in completing a master’s degree outside the field of business? Liberty offers numerous graduate programs in many different fields, so you can pick the program that’s best for you. Visit our online master’s programs page to see all your options!

How long does it take to complete a BSBA bachelor’s degree in analytics?

Your completion time will depend on several factors, such as the number of transfer credits, your success in each course, and how many classes you take each semester. In general, most students are able to complete the BSBA in Data Analytics degree program faster than a typical on-campus program! Liberty offers a fast, flexible path to graduation that lets you earn your degree without putting your life on hold.

How will earning a bachelor’s in business administration impact my salary?

According to the Bureau of Labor Statistics (BLS), professionals who held a bachelor’s degree in 2023 earned approximately 66% more than those whose highest level of education was high school.* By pursuing a bachelor’s degree, you’re making a valuable investment that can pay off for years to come.

*Bureau of Labor Statistics, U.S. Department of Labor, at Earnings and unemployment rates by educational attainment, 2020 (viewed online Dec. 16, 2025). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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BSBA in Data Analytics Degree Program Dive into the Data

Help Companies Make Data-Driven Decisions with a Bachelor’s Degree in Analytics and Business Administration

What Sets Us Apart?

Why Choose Liberty’s Online BS in Business Administration and Data Analysis – Data Analytics Degree?

What Will You Learn in Our Online Bachelor’s Degree in Business Administration – Data Analytics?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for Our BSBA in Data Analytics

Admission Requirements

Transcript Policies

Military Transfers

International Applicants

Admissions Office Contact Information

Ready to Apply?

Military

Frequently Asked Questions for the Bachelor’s in Business Administration – Data Analytics

What is data analytics? How is it related to business?

When can I start my bachelor’s degree in analytics and business administration?

Is an online data analytics degree respected?

What is the best degree to pursue after a BSBA?

How long does it take to complete a BSBA bachelor’s degree in analytics?

How will earning a bachelor’s in business administration impact my salary?

Are you ready to change your future?

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