Business Analytics I – BUSI 333

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/27/2021

Course Description

This course introduces major topics in business analytics, with an emphasis on descriptive analytical techniques and theory. Students will explore methods of data collection and analysis in gaining an understanding of variation and its impact on the business setting.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


Technology’s role in society continues to expand in application and influence. The data generated through this digital frontier is growing exponentially, creating new challenges as well as exciting opportunities. Finding data, making appropriate associations between data, constructing ways to communicate relationships of data, and applying business intelligence and analytics are fundamental to business in the digital age. Never before has there been so much information available for companies to strategize with, analyze, consume, and even market. The effective exploitation of analytical techniques and technologies will be an invaluable skill set for the company looking for opportunities to stay competitive while maintaining lean and efficient organizations.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Analyze data using descriptive statistics
  2. Create visualizations using effective design techniques
  3. Explore how unsupervised learning techniques can identify patterns and relationships in observations.
  4. Discuss the use of descriptive analytics in the context of a biblical worldview.

Course Assignment

Textbook Readings

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (3)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be 400-500 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 200 words.

Interactive Activities (10)

The interactive activities provide video walkthroughs of important concepts and chapter homework problems allow the student opportunities to demonstrate their understanding.

Chapter Homework (4)

The student will complete problem sets in order to practice chapter concepts and demonstrate understanding.

Data Mining Paper

The student will write a 3-5-page research-based paper in current APA format that focuses on a data mining topic. The paper must include at least 3 reference(s) in addition to the course textbooks and the Bible. At least 2 biblical references are required.

Quizzes (6)

Each quiz will cover the Reading & Study material for the assigned module(s)/week(s). Each quiz will be open-book/open-notes, contain 10 questions, and have a 30-minute time limit.

Final Project

The purpose of this assignment is to practice gaining analytical insights into a dataset by applying descriptive statistical practices. You will demonstrate your ability to communicate these findings to a non-technical audience. The text of your final project must exceed 750 words (3 pages). Use APA format and include a reference to your data source(s) as available.

Final Exam

The final exam will cover the Reading & Study material for the Modules/Weeks 1-7. The exam will be open-book/open-notes, contain 50 multiple-choice questions, and have a 1.5-hour time limit.