Bachelor’s in Advertising – Creative Degree Turn Creative Ideas into Strategic Advertising Campaigns

120

Credit Hours

View Courses

100% online, 8-week courses

Some programs have courses that follow a full-semester schedule or are offered in specific terms only.

Transfer in up to 75% of the degree total

Next Start Dates: September 21, 2026 | October 26, 2026 | January 18, 2027

In an era where digital noise is constant, brands need compelling voices to cut through the clutter and connect with audiences. If you have a passion for visual storytelling, our Bachelor of Science (BS) in Advertising – Creative can help provide the foundation you need to prepare for this exciting field. Through our curriculum, you can study how to bridge the gap between artistic vision and market-driven results. This preparation can help you navigate the complexities of modern media environments.

The advertising industry needs professionals who are both creative and analytical. This degree covers the intersection of design, consumer psychology, and strategic communication. By focusing on the practical application of advertising principles, you can develop the skills and knowledge to pursue roles in agencies, corporate marketing departments, and entrepreneurial ventures.

Our program emphasizes the development of key competencies, including the use of digital technology, data analysis, and persuasive content creation. You will engage with coursework designed to sharpen your ability to solve real-world communication challenges. Whether you aspire to be an art director or a creative lead, a creative advertising degree can help equip you with the tools to make a lasting impact.


Niche Best Colleges

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

At Liberty, we’re committed to providing you with a high-quality education that offers the following benefits:

  • Flexibility | Choosing Liberty for your advertising degree can give you the freedom to pursue your education without putting your other responsibilities on hold. Available 100% online, this program allows you to complete your coursework from anywhere with internet access. This format can help you balance your studies with work, family, and other commitments as you progress through your degree.
  • Expert Professors | Our courses are taught by faculty with top-notch credentials and years of professional experience. Their industry knowledge can provide important context as you study foundational aspects of advertising. With their guidance, you can explore how advertising professionals develop messages that connect brands with audiences.
  • Support Services | Liberty University offers access to services such as an Online Writing Center, an extensive online library, and Career Services. These resources can provide valuable support as you complete assignments, explore potential career opportunities, and prepare for the future.
  • Academic Excellence | Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). This means you can pursue your degree at a university that has met rigorous standards for educational quality.
  • Ethics | As you pursue your advertising degree, your studies will emphasize integrity and ethical decision-making. In addition to exploring how creative ideas can influence audiences and shape brand communication, you’ll consider how advertising strategies can be developed and applied in an honest, responsible manner.

Great advertising takes more than a creative idea. You also need to understand your audience, build a strategy, and know how to turn that strategy into a compelling message. In Liberty’s core advertising courses, you can explore consumer behavior, research and planning, persuasive storytelling, and campaign development. You’ll also study digital, social, and mobile communication as well as public relations and promotional strategies. Along the way, you can consider the ethical and social responsibilities that come with influencing audiences through advertising.

Within the creative specialization, you can take a closer look at how visual design helps bring an advertising concept to life. Your studies will cover 2D design, typography, vector graphics, and graphic design. As you explore these topics, you can see how imagery, type, layout, and other design choices work together to create a visual identity. You can also study technologies used in digital promotion, allowing you to connect your creative ideas with tools used in the field.

You’ll have opportunities to pull these different areas together through portfolio development. Rather than focusing on just 1 creative skill in isolation, you can draw from advertising strategy, storytelling, campaign development, and visual design as you develop your work. Your portfolio can play an important role in showcasing the range of creative and strategic skills you’ve gained throughout the program.

Degree Completion Plan


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At Liberty University, a private Christian education is less expensive than you think. Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $410/Credit
Undergraduate Part Time $475/Credit
Military Undergraduate $250/Credit

These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.


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Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.