Bachelor’s in Advertising Degree Online Create Messages That Connect and Campaigns That Stand Out
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Degree Options
100% online, 8-week courses
Transfer in up to 75% of the degree total
Next Start Dates: September 21, 2026 | October 26, 2026 | January 18, 2027
Drive Results and Shape Brands with an Online Advertising Degree
Advertising is about more than getting attention. It’s about understanding an audience, shaping a message, and choosing the right way to deliver it. With Liberty University’s Bachelor of Science (BS) in Advertising, you can explore the creative and strategic sides of advertising while learning how thoughtful communication can support brands, organizations, and their audiences.
Throughout this advertising bachelor’s degree, you can examine how research, consumer behavior, persuasive communication, and media strategy contribute to effective advertising. You can also build skills in areas such as campaign planning, digital communication, storytelling, and visual media. As you develop your understanding of the advertising process, you can learn to approach communication challenges with creativity, purpose, and a data-driven perspective.
Our bachelor’s in advertising online degree will give you opportunities to put what you learn into practice as you develop projects and build a portfolio of your work. Whether you are interested in agency work, brand communication, digital media, or another area of advertising, you can build a broad foundation that allows you to explore a variety of paths within the field. At Liberty, you can pursue your goals while considering how integrity can shape the way you communicate with and serve others.
For students enrolling today, who are placed on the current academic year’s degree completion plan, the officially conferred degree name will be Bachelor of Science (BS) in Advertising. Degree details, including name, may be subject to change between academic terms. If you select a specialization within this degree, the specialization’s page will list the officially conferred degree name for that program.
What is advertising?
Advertising is the practice of creating and sharing messages that promote a product, service, organization, or idea to a specific audience. It combines creativity and strategy to capture attention, communicate value, influence how people think or act, and connect organizations with consumers through channels such as websites, social media, television, print, and other forms of media.
What Will You Study in Our BS in Advertising Degree Online?
Our online bachelor’s in advertising explores how research, creativity, and strategy come together to shape effective campaigns. You’ll study consumer behavior and advertising principles, helping you learn how to understand audiences and the decisions that influence advertising messages. As you dive into advertising research, planning, campaign development, and persuasive storytelling, you can explore how an idea takes shape and develops into a strategic message or campaign.
You’ll also examine how advertising works across different channels and fits within a broader communication strategy. Topics of study include digital, social, and mobile communication strategies; public relations and promotional tactics; graphic and media design; and ethics and social responsibility in advertising. Together, these areas can give you a well-rounded view of the many considerations involved in reaching and engaging audiences.
Beyond the core curriculum, your specialization will give you room to shape your online degree in advertising around the area of study that interests you most. By choosing from specialization options such as management and creative advertising, you can broaden your knowledge while finding your niche within the field. You’ll also bring your studies together through the development of a portfolio, creating a collection of work that reflects the skills and knowledge you’ve gained. As you refine your portfolio, you can showcase your creativity, strategic thinking, and unique approach to advertising.
Featured Courses
- ARTS 224 – Media Design
- BUSI 332 – Consumer Behavior
- CADV 415 – Advertising Campaign Development*
- STCO 357 – Public Relations and Promotion Tactics
*Course guide coming soon
Course Format
We offer both 8-week and full-semester sub-terms each semester. While many online courses can be taken in the 8-week format, some programs require courses that must be taken in the full-semester term. Some courses may require additional approvals or information prior to registration.
In addition to these formats, some courses may be required to be taken in intensive or alternative formats, which may include scheduled meeting times, travel to campus, or required login sessions.
You can view specific sub-term offerings and requirements in the Course Registration Tool.
Degree Information
- This program falls under the School of Communication and the Arts.
- View the Undergraduate Communication and the Arts Course Guides (login required).
Why Choose Liberty’s Bachelor’s in Advertising Online Degree?
By choosing to pursue an advertising major at Liberty, you’re selecting a program that prioritizes both flexibility and professional readiness. Our courses are available 100% online, allowing you to balance your education with your existing work and family commitments. You can benefit from a learning environment that respects your time while providing the same academic rigor found in our residential programs. With our online format, you can study from anywhere with an internet connection without sacrificing the quality of your education.
Additionally, our faculty members bring a wealth of industry experience to our online courses, offering you insights that go beyond the textbook. You can learn from professionals who understand the nuances of the field and who can help you translate complex concepts into actionable strategies. Their guidance can be a vital component of your growth as you prepare for the challenges of the modern workplace.
Our advertising major can also help you explore the role that ethics and social responsibility play in advertising. As you learn how messages influence audiences, you can consider the importance of communicating with integrity and making thoughtful decisions. This perspective can help you reflect on how communication choices affect the people they are designed to reach and how those choices can impact a brand’s reputation.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Potential Career Opportunities with a Bachelor’s Degree in Advertising
- Account manager
- Art director
- Brand manager
- Content marketing manager
- Copywriter
- Creative director
- Digital marketing specialist
- Market research analyst
- Marketing manager
- Media planner
- Public relations specialist
- Sales representative
- Social media manager
- User experience (UX) designer
Degree Options for Liberty’s BS in Advertising Major
Tailor your advertising degree to reflect your interests and professional goals. By choosing a specialization, you can explore a focused area of the field while continuing to build a broad foundation in advertising principles, communication, and strategy.
Creative
The BS in Advertising – Creative degree allows you to explore the visual and artistic elements that help advertising messages capture attention and connect with audiences. You can develop skills in areas such as graphic design, typography, visual identity, and digital promotion. This specialization can help you understand how thoughtful design and creative choices contribute to advertising campaigns.
View the Degree Completion Plan.
Management
The BS in Advertising – Management degree examines the planning and coordination that support advertising projects and campaigns. In this program, you can study topics such as project management, market analysis, promotional strategy, and communication management. This specialization can help you explore how business principles and strategic decision-making apply to the advertising field.
View the Degree Completion Plan.
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
| Undergraduate Full Time | $410/Credit |
|---|---|
| Undergraduate Part Time | $475/Credit |
| Military Undergraduate | $250/Credit |
These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our Online Advertising Bachelor’s Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions About Advertising Degrees
What can you do with an advertising degree?
An advertising degree can support a variety of career paths in advertising, marketing, media, and communications. Depending on your interests and experience, you may pursue roles as a copywriter, art director, media planner, account manager, social media manager, brand manager, or digital marketing specialist. These roles can be found in advertising agencies, corporate marketing departments, nonprofit organizations, and other settings that rely on strategic communication.
Is a degree in advertising worth it?
An online advertising degree can be worth pursuing if you want to build creative and strategic skills while receiving training that you can apply beyond the classroom. At Liberty, our advertising major gives you opportunities to:
- Gain a structured education that takes you from foundational advertising concepts to more advanced topics in strategy, research, and campaign development.
- Learn from experienced professors who can provide instruction and professional insight throughout your studies.
- Receive feedback on your work as you develop projects and engage in online discussions.
- Build a portfolio that demonstrates what you’ve learned and what you are capable of doing in the field of advertising.
- Earn a bachelor’s credential that can support you in your pursuit of job opportunities that require a college degree.
Career outlook can also be an important factor when considering the value of your degree. The U.S. Bureau of Labor Statistics projects employment of advertising, promotions, and marketing managers to grow 6% from 2025 to 2035, which is faster than the average for all occupations.* Liberty’s BS in Advertising gives you a path to deepen your knowledge, develop your skills, and explore a wide range of opportunities in the field of advertising.
*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions, and Marketing Managers (viewed online Sept. 2, 2026). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
Is advertising a BS or BA?
Advertising degrees can be offered as either a Bachelor of Science (BS) or a Bachelor of Arts (BA), depending on the university and how the program is structured. At Liberty, our advertising degree is offered as a BS program that combines advertising principles with practical study in consumer behavior, research and planning, campaign development, digital communication, and graphic and media design. You can choose a specialization to further focus your studies as well as develop a portfolio to showcase your skills to future employers.
Is an advertising or marketing degree better?
The choice between a degree in advertising and a degree in marketing depends on your interests and the type of work you want to pursue. Advertising and marketing degrees cover related subjects, but they typically approach communication from different perspectives.
Marketing takes a broad approach to understanding consumer behavior, building brands, developing strategies, and creating meaningful customer experiences. Advertising is a specialized area within marketing that focuses on crafting compelling messages and campaigns that capture attention and connect with target audiences. If you’re drawn to creative storytelling, campaign development, and persuasive communication, then an online advertising major may be the path for you.
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