BSBA in Sales | Business Management and Marketing

120

Credit Hours

100% online, 8-week courses

Transfer in up to 75% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Help Your Company Excel by Earning a BSBA in Sales Management and Professional Selling

For a company to succeed, it needs more than just innovative products and services. It also needs a well-researched marketing plan and professionals who can oversee sales operations to ensure that the business connects with customers and meets sales goals. That’s where professional selling and sales management comes in. Conferring Liberty University’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Sales Management and Professional Selling, you can help you prepare to implement effective sales techniques in a variety of industries.

In our online sales and marketing program, you will study key marketing and sales strategies like how to negotiate and close deals. With the training you receive from our seasoned faculty, you can gain skills that will help your company flourish in an increasingly competitive marketplace. Sales management involves implementing marketing plans on a practical, personal level. The people who work in professional selling play a vital role in connecting with customers.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s BSBA in Sales Management and Professional Selling Degree Online?

Online Format

At Liberty, we want to help you pursue a higher education in a way that is flexible, affordable, and accessible. That’s why we’ve designed our marketing sales degree to be completely online. With this format, you can earn your degree while remaining active in your job, family, and community. You can finish our BSBA program from the comfort of your own home, and you won’t have to put your life on hold.

Distinguished Faculty

Our sales management and professional selling degree can equip you to stand out to employers and succeed in the business industry. In this program, you’ll study under professors who have years of experience in business administration and sales. Drawing on what they have learned in their own careers, our faculty can equip you with practical knowledge and skills that are highly sought after in the job market.

Integrity

Program Accreditation

What Will You Study in Our Business Management and Data Analysis – Sales Management and Professional Selling Bachelor’s Degree Program?

This degree includes a combination of general business classes and specialized sales courses. You can gain skills that can prepare you for any sector of the business field and knowledge that can equip you specifically for effective sales management.

In the core business courses, you will study a wide variety of relevant topics, including financial accounting, business law, human resource management, corporate finance, business ethics, and strategic planning. Through the concentration in sales, you will take an in-depth look at industry best practices for professional sales management.

For instance, you can learn how to conduct marketing research that will help your company cut costs, make wise marketing decisions, and effectively reach consumers. You’ll also explore how to:

Build positive, long-lasting relationships between your business and customers
Conduct successful retail management
Initiate and close sales contracts

With a degree in sales and marketing from Liberty, you can prepare to lead in the business field with excellence and integrity. Partner with us and prepare for an exciting, rewarding career that lets you flex your creative muscles, maximize your communications skills, and bring people together through the power of effective marketing.

Potential Career Opportunities

Featured Courses

Degree Information

Degree Completion Plan

Speak to one of our admissions specialists to help you choose the program that best fits your needs.

Request Information

Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time	$390/Credit
Undergraduate Part Time	$455/Credit
Military Undergraduate	$250/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

All Tuition & Fees

Financial Aid & Scholarships

Financial Aid Forms & Eligibility

Scholarship Opportunities

Admission Information

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.

Note: A 2.0 or above cumulative GPA is required for admission in good standing.

Transcript Policies

High School Transcript Policy

Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.

Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.

Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.

The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.

Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Military Transfers

International Applicants

If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.

Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $250 per credit hour for undergraduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

Frequently Asked Questions for Our BSBA in Sales Management and Professional Selling Degree

What kind of accreditation does Liberty University’s BSBA in Sales Management and Professional Selling have?

Can I receive college credit for my work experience or other life experiences towards my BSBA degree at Liberty University?

Are you ready to change your future?

Apply Now

App Fee Waived This Week*

Request Information

*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

Choose a Program Level

Choose a program level

Associate

Bachelor’s

Master’s

Doctorate

Certificate

Select a Field of Study

Select a field of study

Select a Program

Select a program

Change

Legal First Name

Enter legal first name

Legal Last Name

Enter legal last name

Email

Enter an email address

Phone

Enter a phone number

Full Address

Enter an address

Apt., P.O. Box, or can’t find your address?Enter it manually instead.

Country

Select a Country

Street Address

Enter Street Address

City

Enter City

State

Enter State

ZIP/Postal Code

Enter Zip Code

Back to automated address search

Start my application now for FREE

You will be automatically taken to the application once you submit your request for information

By submitting contact information through this form, I agree that Liberty University and its affiliates may call and/or text me about its offerings by any phone number I have provided and may provide in the future, including any wireless number, using automated technology.

Message and data rates may apply. For additional information, text HELP to 49595 or 49596. You may opt-out at any time by sending STOP to 49595 or 49596. Visit for Terms & Conditions and Privacy Policy.

Chat Request Info Apply

BSBA – Sales Management and Professional Selling Drive Business Success

Help Your Company Excel by Earning a BSBA in Sales Management and Professional Selling

What Sets Us Apart?

Why Choose Liberty’s BSBA in Sales Management and Professional Selling Degree Online?

Online Format

Distinguished Faculty

Integrity

Program Accreditation

What Will You Study in Our Business Management and Data Analysis – Sales Management and Professional Selling Bachelor’s Degree Program?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information

Admission Requirements

Transcript Policies

Military Transfers

International Applicants

Admissions Office Contact Information

Ready to Apply?

Military

Frequently Asked Questions for Our BSBA in Sales Management and Professional Selling Degree

What kind of accreditation does Liberty University’s BSBA in Sales Management and Professional Selling have?

Can I receive college credit for my work experience or other life experiences towards my BSBA degree at Liberty University?

Are you ready to change your future?

Request Information About a Program

Request Info About Liberty University Online

Choose a Program Level

Select a Field of Study

Select a Program

Next: Contact Info

Legal First Name

Legal Last Name

Email

Phone

Full Address

Country

Street Address

City

State

ZIP/Postal Code

Request Information