Online BSBA in Digital Marketing and Advertising Marketing That Clicks in Today’s Digital World

120

Credit Hours

View Courses

100% online, 8-week courses

Transfer in up to 75% of the degree total

Next Start Dates: March 23, 2026 | May 18, 2026 | June 29, 2026

Digital marketing and advertising shape how businesses connect with people in today’s online world. Companies often use digital tools to share messages, build awareness, and reach customers across many platforms. This work often supports brand awareness, customer engagement, and business growth across many industries.

By conferring Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising, you can explore how marketing strategy and data work together in supporting modern business goals. A digital marketing degree online combines business foundations with digital communication skills that can fit into a growing online marketplace. Coursework will also introduce you to the tools companies use to communicate with audiences in digital spaces.
In Liberty’s BSBA program, you can explore how businesses plan digital campaigns and track results using marketing metrics and key performance indicators. You can also study topics like conversion strategy, customer retention, and marketing research as you examine how organizations respond to customer needs. This approach can help you build a foundation in understanding marketing metrics and consumer insights through data-informed decision-making.

Additionally, you can study digital marketing 100% online in a flexible learning format that supports your schedule and responsibilities. You can build knowledge of modern advertising practices while developing skills that apply across many industries. You can also explore marketing decisions through a values-driven education that encourages ethical and purposeful thinking. An online business marketing degree can support your interest in communication, strategy, and digital outreach.


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Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising can help you build business, creative, and digital marketing skills in a supportive learning environment. You can study under faculty who bring practical experience from the business field into the virtual classroom and share practical insight from their professional work. The BSBA program also encourages a values-driven education, helping you approach marketing decisions with ethical, purposeful thinking.

Additionally, Liberty offers a flexible format for you to pursue your online advertising degree while balancing your other responsibilities at work, home, and in your community. The digital marketing program is offered 100% online with no set login times, so you can work through your courses on a schedule that fits your life from anywhere with an internet connection. With 8 start dates each year, you can begin your online degree in digital marketing at a time that works best for you.

With our mission of Training Champions for Christ, Liberty’s standard of excellence reaches from our brick-and-mortar campus in Lynchburg, Va., to our online programs. Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), and Liberty’s School of Business is also among only 3% of business schools worldwide to earn recognition from the Accreditation Council for Business Schools and Programs (ACBSP). With these accreditations, confident that you are pursuing a marketing online degree that meets high academic standards.


When you choose an online degree, you want a program that helps you build strong business and marketing knowledge. In Liberty’s BSBA for Digital Marketing and Advertising, you can study core business topics like management, finance, and organizational strategy. This foundation can strengthen your understanding of how marketing and advertising support real business goals across many industries.

Alongside business courses, you can explore digital marketing and advertising concepts that shape today’s online marketplace. You can study areas like site optimization, web analytics, mobile marketing, and customer retention as you examine how companies connect with modern audiences. A bachelor’s degree in marketing also emphasizes marketing-specific research and data analysis, helping you understand how businesses use marketing metrics and consumer insights to guide decision-making across various marketing and advertising roles.

As you move through the digital marketing and advertising specialization, you can study strategies for reaching customers through digital content and online advertising. You can also explore digital marketing analytics and data-driven marketing approaches that help businesses track performance and adjust campaigns. By combining business administration training with digital marketing online coursework, you can build skills that apply to organizations of many sizes.

Degree Completion Plan


Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $390/Credit
Undergraduate Part Time $455/Credit
Military Undergraduate $250/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.


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Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.