BSBA | Strategic Marketing Management Degree

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120

Credit Hours

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100% online, 8-week courses

Transfer in up to 75% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Help Your Company Reach Its Target Audience with a Degree in Strategic Marketing

Successful companies often offer 2 main things: innovative products and a strong marketing plan. To maximize its profits and fulfill its business goals, an organization needs to reach its target audience. That’s where strategic marketing management comes in. Strategic marketing involves helping your team execute effective communication campaigns that target specific customers and drive revenue growth.

By conferring Liberty’s online Bachelor of Science in Business Administration and Data Analysis (BSBA) – Strategic Marketing Management, you can learn core marketing skills that can help you prepare to lead as a strategic marketer in any industry. You’ll study how to identify potential customers and ensure customer loyalty through customized marketing campaigns.

Discover how to create, implement, and evaluate marketing plans that can maximize your company’s competitive advantages in various market segments. If you want to help your business fulfill its marketing objectives and improve its market share, our BSBA can train you for a career in strategic marketing management.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s Online BSBA in Strategic Marketing Management?

Our program can help you prepare to pursue a career in marketing analytics through carefully selected courses and professors who teach from a Christian worldview. Join us and earn a degree that can help you on your journey to meeting your career goals.

Our courses are taught from a biblical worldview, and our professors can equip you to integrate a Christian worldview with effective marketing principles. We want to help you be the best at whatever you feel called to be and prepare you to practice ethical living in the workplace. Partner with us and become a Champion for Christ.

Our BSBA faculty have years of professional experience in business, and they are qualified to offer you first-hand training in the areas of strategic analysis and marketing activity. With their instruction, you can gain a skill set that can equip you to lead in the world of business with confidence.

At Liberty, our goal is to help you earn your degree in a way that fits your lifestyle. With our BS in Strategic Marketing Management, you’ll complete all of your courses online, allowing you to remain active in your job, family, and community. You can work toward your diploma without putting your life on hold.

What Will You Study in Our BS in Business Administration and Data Analysis – Strategic Marketing Management Online Program?

Learn the essentials of strategic marketing management, which include how to get inside the minds of consumers, utilize distribution channels, and carry out well-planned promotional strategies. You will also explore how to conduct market research and cater to your target customers – allowing your company to increase its productivity and efficiency.

In your marketing management courses, you can gain a broad skill set that can help you create a strong marketing and branding image for your business. For instance, you’ll study how to research consumer behavior and use this research to set strategic marketing goals. Most importantly, Liberty’s degree in marketing can give you a sense of readiness when faced with problem-solving tasks in the workforce.

This degree will dive into many topics related to the creation and implementation of marketing plans, such as competitor analysis, customer relations, brand management, digital marketing, channel development, and merchandising. Your strategic marketing courses can also further your knowledge of customer acquisition, consumption, and disposal of products and services.

With industries becoming more competitive than ever, companies need strategic marketers who understand the process behind developing a marketing plan. Prepare to lead your team to success with Liberty’s online bachelor’s degree in strategic marketing management.

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time	$390/Credit
Undergraduate Part Time	$455/Credit
Military Undergraduate	$250/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for Our BSBA – Strategic Marketing Management

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.

Note: A 2.0 or above cumulative GPA is required for admission in good standing.

Transcript Policies

High School Transcript Policy

Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.

Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.

Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.

The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.

Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Military Transfers

International Applicants

If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.

Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $250 per credit hour for undergraduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Frequently Asked Questions About Our BSBA – Strategic Marketing Management

What distinguishes Liberty’s School of Business in terms of accreditation and global recognition?

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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BS in Business Administration – Strategic Marketing Management Turn Creative Ideas into Business Success

Help Your Company Reach Its Target Audience with a Degree in Strategic Marketing

What Sets Us Apart?

Why Choose Liberty’s Online BSBA in Strategic Marketing Management?

What Will You Study in Our BS in Business Administration and Data Analysis – Strategic Marketing Management Online Program?

Potential Career Opportunities

Featured Courses

Degree Information

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Tuition & Aid

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Admission Information for Our BSBA – Strategic Marketing Management

Admission Requirements

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Military Transfers

International Applicants

Admissions Office Contact Information

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Frequently Asked Questions About Our BSBA – Strategic Marketing Management

What distinguishes Liberty’s School of Business in terms of accreditation and global recognition?

Are you ready to change your future?

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