Bachelor’s in Advertising – Online Management Degree Build the Skills to Guide Campaigns from Strategy to Execution
120
Credit Hours
100% online, 8-week courses
Transfer in up to 75% of the degree total
Next Start Dates: September 21, 2026 | October 26, 2026 | January 18, 2027
Lead the Future of Brand Strategy with an Advertising Management Degree
As digital platforms and consumer behaviors continue to shift rapidly, organizations need leaders who can bridge the gap between creative vision and analytical precision. If you are ready to turn your passion for communication into a professional career, our Bachelor of Science (BS) in Advertising – Management can help provide the foundation you need to pursue your goals. This program is designed to help you navigate the complexities of modern media while building the strategic mindset required to manage high-impact campaigns.
At Liberty, you will explore how to craft compelling narratives that resonate with target audiences while studying the organizational skills necessary to oversee complex projects. By blending foundational advertising principles with essential management techniques, this degree aims to help prepare you to step into roles within agencies, corporate marketing departments, and entrepreneurial ventures.
By pursuing an advertising manager degree, you can engage with industry-relevant coursework that covers everything from market analysis to ethical communication strategies. Whether you hope to lead a creative team or manage brand strategy for a global organization, this degree can provide insight into what it takes to effectively manage advertising campaigns.
For students enrolling today, who are placed on the current academic year’s degree completion plan, the officially conferred degree name will be Bachelor of Science (BS) in Advertising – Management. Degree details, including name, may be subject to change between academic terms.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s BS in Advertising – Online Management Degree?
When you choose to pursue your education at Liberty, you are joining a community committed to academic quality and professional integrity. Liberty is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring that your degree meets rigorous educational standards. You can feel confident that our programs are built on a foundation of excellence designed to help prepare you for the realities of the modern workforce.
Developing a professional portfolio can be an important step in preparing for your future career, and our program is designed to provide the space for you to do just that. Through this degree, you can create tangible projects that demonstrate your ability to solve real-world problems and develop a collection of work that showcases your skills to potential employers.
We know it can be challenging to fit higher education into your busy life, which is why our 100% online courses are designed for maximum flexibility. You can access your course materials from anywhere with an internet connection without having to follow set login times, allowing you to balance your studies with your personal and professional commitments. At Liberty, we strive to provide the support and resources you need to pursue your goals on your schedule.
Integrity is at the heart of everything we do, which is why this program explores how to apply ethical decision-making to the world of advertising. We believe that effective communication should be grounded in responsibility and social awareness. You can study how to navigate the moral implications of your work, enabling your professional practice to reflect a commitment to honesty.
What Will You Study in an Advertising Bachelor’s Degree in Management Online?
Your core advertising courses will introduce you to the creative, strategic, and research-based elements of the field. You can study advertising principles, graphic and media design, consumer behavior, persuasive messaging, storytelling, advertising research, and campaign planning. You’ll also explore digital, social, and mobile communication strategies; public relations and promotional tactics; and ethical and social responsibility in advertising. Together, these topics can help you examine how audience insights, creative communication, and data contribute to the development of advertising campaigns.
Within the management specialization, you can focus more closely on the business and organizational side of advertising. Topics of study include project management, advertising and communication management, market analysis, promotional strategy, persuasion, and employee and organizational communication. This coursework can help you explore how advertising projects are planned and managed, how market information can inform strategy, and how communication supports collaboration within organizations.
Your studies will also include portfolio development, giving you an opportunity to showcase the skills and knowledge you’ve gained throughout the program. A well-developed portfolio can help you demonstrate your experience with creative concepts, campaign strategy, research, and advertising management while providing tangible examples of your work to potential employers.
Potential Career Opportunities
- Advertising account manager
- Advertising manager
- Brand manager
- Campaign manager
- Communications manager
- Digital advertising manager
- Marketing manager
- Media planner
- Project manager
- Promotions manager
- Social media manager
Featured Courses
- BUSI 313 – Foundations of Project Management
- CADV 210 – Advertising and Communication Management*
- CADV 260 – Market Analysis and Promotion Strategy*
- SCOM 345 – Persuasion
*Course guide coming soon
Course Format
We offer both 8-week and full-semester sub-terms each semester. While many online courses can be taken in the 8-week format, some programs require courses that must be taken in the full-semester term. Some courses may require additional approvals or information prior to registration.
In addition to these formats, some courses may be required to be taken in intensive or alternative formats, which may include scheduled meeting times, travel to campus, or required login sessions.
You can view specific sub-term offerings and requirements in the Course Registration Tool.
Degree Information
- This program falls under the School of Communication and the Arts.
- View the Undergraduate Communication and the Arts Course Guides (login required).
Degree Completion Plan
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Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
| Undergraduate Full Time | $410/Credit |
|---|---|
| Undergraduate Part Time | $475/Credit |
| Military Undergraduate | $250/Credit |
These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our Bachelor’s in Advertising – Management Degree
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
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Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions About Advertising Management Degrees
What is an advertising manager?
Maybe you’re wondering, “What do advertising managers do?” An advertising manager helps plan and direct an organization’s advertising and promotional activities, connecting business goals with the messages used to reach target audiences. In this role, you may coordinate with creative teams, help maintain consistent brand messaging across platforms, analyze market research, manage campaign budgets, and evaluate the performance of advertising efforts.
Advertising managers also use performance data to determine how effectively campaigns are reaching intended audiences and supporting organizational goals. Because the role brings together campaign strategy, team coordination, and performance analysis, advertising management often requires a combination of communication, leadership, creative, and analytical skills.
What degree do you need to be an advertising manager?
According to the U.S. Bureau of Labor Statistics, advertising, promotions, and marketing managers typically need a bachelor’s degree.* An advertising online bachelor’s degree in management provides training in topics such as consumer behavior, market analysis, research, promotional strategy, and project management. This blend of creative, analytical, and business-focused study can help you build a foundation for pursuing opportunities in advertising management.
*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions, and Marketing Managers (viewed online Sept. 2, 2026). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
What are the career options in advertising management?
An advertising management degree can help you prepare for roles that bring together creativity, strategy, and business. Depending on your interests and experience, you may pursue opportunities as an advertising manager, account manager, campaign manager, media planner, brand manager, marketing specialist, market research analyst, or project manager. These careers can allow you to shape campaigns, connect with audiences, coordinate creative projects, and use data to guide advertising decisions.
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