Bachelor's in Business | Online Marketing Degree

120

Credit Hours

100% online, 8-week courses

Transfer in up to 75% of the degree total

Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026

Help Your Company Grow with an Online Marketing Bachelor’s Degree

In today’s world, digital marketing and advertising are not an option for businesses – they are integral aspects of a healthy company. Without digital marketing efforts, businesses lose a major avenue of potential growth. By conferring an online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising from Liberty, you can become well versed in the world of digital marketing and the key performance indicators that measure the success of digital marketing efforts.

With a degree in digital marketing, you can help businesses identify areas of strength as well as areas that need improvement. Without expertise like this, many businesses are not able to keep up with their competitors. With a broad business knowledge in conjunction with digital marketing expertise, you can change a business from the inside out.

So what are you waiting for? Whether you are a seasoned veteran in digital marketing or you are just beginning, earning an online business marketing degree from Liberty can help as you prepare to take the next step in your career.

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

Private Nonprofit University
600+ Online Degrees
No Standardized Testing for Admission
Transfer in up to 75% of an Undergrad Degree
Transfer in up to 50% of a Grad/Doctoral Degree

Top 10 Reasons to Choose Liberty

Why Choose Liberty’s BSBA – Digital Marketing Degree Online?

Our online Bachelor of Science in Business Administration (BSBA) is designed to develop your technical, creative, and business skills so that you can become more competitive in your field. With this online marketing degree, you can learn from professors who have years of experience in the business world. Drawing on what they have learned in their own careers, they can help equip you with the tools you need to stand out to employers.

We believe you can pursue your educational goals without putting your life on hold. That’s why our digital marketing major is offered 100% online with no set login times – designed to fit your schedule and needs. You can log into your classes from the comfort of home and fit your coursework around your other priorities — like your family and job.

In addition to world-class professors and the flexibility of pursuing your bachelor of business administration online, Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). With recognition like this, you can be confident you are earning a top-notch credential.

What Will You Study in Our Business Administration and Data Analysis – Digital Marketing and Advertising Online Bachelor’s Degree?

As you search for a digital marketing university, we know that the quality of your education is an important factor. Alongside general business classes, you’ll complete specialized courses that will cover a variety of digital marketing strategies like site optimization, web analytics, mobile marketing, and customer retention.

Our digital marketing degree can prepare you to serve effectively in small business environments, corporate arenas, and the global market. Companies across all industries need people who are up to date on the latest trends in digital communications. This program is designed to give you a skill set that is highly sought after in the job market.

For instance, you can learn basic techniques for both attracting and retaining customers. Your courses will dive into the minds of consumers, helping you understand what they need and how to appeal to them through digital content. Additionally, you’ll study how to compete in e-commerce markets, connect with clients through internet marketing tactics, and convert consumers into customers.

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Tuition & Aid

At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time	$390/Credit
Undergraduate Part Time	$455/Credit
Military Undergraduate	$250/Credit

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

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Admission Information for Our BSBA in Digital Marketing and Advertising

Admission Requirements

Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.

Note: A 2.0 or above cumulative GPA is required for admission in good standing.

Transcript Policies

High School Transcript Policy

Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.

Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.

Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.

The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.

Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)

Unofficial College Transcript Policy

Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.

Before sending unofficial college transcripts, please make sure they include the following:

Your previous school’s name or logo printed on the document
Cumulative GPA
A list of completed courses and earned credit broken down by semester
Degree and date conferred (if applicable)

Official College Transcript Policy

An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.

If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.

Military Transfers

International Applicants

If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.

Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.

Admissions Office Contact Information

Submit your application online or over the phone.

Start Online Application

Apply by phone: (800) 424-9595

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

Active Duty
Reserve/National Guard
Veterans/Retirees
Spouses of Service Members and Veterans/Retirees
Current Department of Defense Employees

Available Benefits:

Tuition discounts – $250 per credit hour for undergraduate courses
Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.

View Military Benefits

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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.

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Bachelor's in Business – Digital Marketing Degree Marketing for the Modern Era

Help Your Company Grow with an Online Marketing Bachelor’s Degree

What Sets Us Apart?

Why Choose Liberty’s BSBA – Digital Marketing Degree Online?

What Will You Study in Our Business Administration and Data Analysis – Digital Marketing and Advertising Online Bachelor’s Degree?

Potential Career Opportunities

Featured Courses

Degree Information

Not sure what to choose?

Tuition & Aid

Financial Aid & Scholarships

Admission Information for Our BSBA in Digital Marketing and Advertising

Admission Requirements

Transcript Policies

Military Transfers

International Applicants

Admissions Office Contact Information

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