Bachelor’s in Advertising – Online Management Degree Build the Skills to Guide Campaigns from Strategy to Execution

120

Credit Hours

View Courses

100% online, 8-week courses

Some programs have courses that follow a full-semester schedule or are offered in specific terms only.

Transfer in up to 75% of the degree total

Next Start Dates: September 21, 2026 | October 26, 2026 | January 18, 2027

As digital platforms and consumer behaviors continue to shift rapidly, organizations need leaders who can bridge the gap between creative vision and analytical precision. If you are ready to turn your passion for communication into a professional career, our Bachelor of Science (BS) in Advertising – Management can help provide the foundation you need to pursue your goals. This program is designed to help you navigate the complexities of modern media while building the strategic mindset required to manage high-impact campaigns.

At Liberty, you will explore how to craft compelling narratives that resonate with target audiences while studying the organizational skills necessary to oversee complex projects. By blending foundational advertising principles with essential management techniques, this degree aims to help prepare you to step into roles within agencies, corporate marketing departments, and entrepreneurial ventures.

By pursuing an advertising manager degree, you can engage with industry-relevant coursework that covers everything from market analysis to ethical communication strategies. Whether you hope to lead a creative team or manage brand strategy for a global organization, this degree can provide insight into what it takes to effectively manage advertising campaigns.


Niche Best Colleges

Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026

What Sets Us Apart?

  • Private Nonprofit University
  • 600+ Online Degrees
  • No Standardized Testing for Admission
  • Transfer in up to 75% of an Undergrad Degree
  • Transfer in up to 50% of a Grad/Doctoral Degree

When you choose to pursue your education at Liberty, you are joining a community committed to academic quality and professional integrity. Liberty is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), ensuring that your degree meets rigorous educational standards. You can feel confident that our programs are built on a foundation of excellence designed to help prepare you for the realities of the modern workforce.

Developing a professional portfolio can be an important step in preparing for your future career, and our program is designed to provide the space for you to do just that. Through this degree, you can create tangible projects that demonstrate your ability to solve real-world problems and develop a collection of work that showcases your skills to potential employers.

We know it can be challenging to fit higher education into your busy life, which is why our 100% online courses are designed for maximum flexibility. You can access your course materials from anywhere with an internet connection without having to follow set login times, allowing you to balance your studies with your personal and professional commitments. At Liberty, we strive to provide the support and resources you need to pursue your goals on your schedule.

Integrity is at the heart of everything we do, which is why this program explores how to apply ethical decision-making to the world of advertising. We believe that effective communication should be grounded in responsibility and social awareness. You can study how to navigate the moral implications of your work, enabling your professional practice to reflect a commitment to honesty.


Your core advertising courses will introduce you to the creative, strategic, and research-based elements of the field. You can study advertising principles, graphic and media design, consumer behavior, persuasive messaging, storytelling, advertising research, and campaign planning. You’ll also explore digital, social, and mobile communication strategies; public relations and promotional tactics; and ethical and social responsibility in advertising. Together, these topics can help you examine how audience insights, creative communication, and data contribute to the development of advertising campaigns.

Within the management specialization, you can focus more closely on the business and organizational side of advertising. Topics of study include project management, advertising and communication management, market analysis, promotional strategy, persuasion, and employee and organizational communication. This coursework can help you explore how advertising projects are planned and managed, how market information can inform strategy, and how communication supports collaboration within organizations.

Your studies will also include portfolio development, giving you an opportunity to showcase the skills and knowledge you’ve gained throughout the program. A well-developed portfolio can help you demonstrate your experience with creative concepts, campaign strategy, research, and advertising management while providing tangible examples of your work to potential employers.

Degree Completion Plan


Top 1% For Online Programs

Not sure what to choose?

Speak to one of our admissions specialists to help you choose the program that best fits your needs.


At Liberty University, a private Christian education is less expensive than you think. Many of our online tuition rates rank in the top 35% for affordability for 2026 when compared to our leading online competitors.

To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!

Undergraduate Full Time $410/Credit
Undergraduate Part Time $475/Credit
Military Undergraduate $250/Credit

These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.


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Military

Liberty University is dedicated to providing world-class educational experiences to military students across the globe.

Who May Qualify?

  • Active Duty
  • Reserve/National Guard
  • Veterans/Retirees
  • Spouses of Service Members and Veterans/Retirees
  • Current Department of Defense Employees

Available Benefits:

  • Tuition discounts – $250 per credit hour for undergraduate courses
  • Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
  • 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
  • Potential college credit for military training

*Not applicable to certificates.

These rates are reflective of academic year 2026-2027. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.