Online BSBA in Digital Marketing and Advertising Marketing That Clicks in Today’s Digital World
120
Credit Hours
100% online, 8-week courses
Transfer in up to 75% of the degree total
Next Start Dates: March 23, 2026 | May 18, 2026 | June 29, 2026
Explore Advertising And Digital Strategy With An Online Business Marketing Degree Online
Digital marketing and advertising shape how businesses connect with people in today’s online world. Companies often use digital tools to share messages, build awareness, and reach customers across many platforms. This work often supports brand awareness, customer engagement, and business growth across many industries.
By conferring Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising, you can explore how marketing strategy and data work together in supporting modern business goals. A digital marketing degree online combines business foundations with digital communication skills that can fit into a growing online marketplace. Coursework will also introduce you to the tools companies use to communicate with audiences in digital spaces.
In Liberty’s BSBA program, you can explore how businesses plan digital campaigns and track results using marketing metrics and key performance indicators. You can also study topics like conversion strategy, customer retention, and marketing research as you examine how organizations respond to customer needs. This approach can help you build a foundation in understanding marketing metrics and consumer insights through data-informed decision-making.
Additionally, you can study digital marketing 100% online in a flexible learning format that supports your schedule and responsibilities. You can build knowledge of modern advertising practices while developing skills that apply across many industries. You can also explore marketing decisions through a values-driven education that encourages ethical and purposeful thinking. An online business marketing degree can support your interest in communication, strategy, and digital outreach.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s BSBA – Online Digital Marketing and Advertising Degree?
Liberty’s online Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising can help you build business, creative, and digital marketing skills in a supportive learning environment. You can study under faculty who bring practical experience from the business field into the virtual classroom and share practical insight from their professional work. The BSBA program also encourages a values-driven education, helping you approach marketing decisions with ethical, purposeful thinking.
Additionally, Liberty offers a flexible format for you to pursue your online advertising degree while balancing your other responsibilities at work, home, and in your community. The digital marketing program is offered 100% online with no set login times, so you can work through your courses on a schedule that fits your life from anywhere with an internet connection. With 8 start dates each year, you can begin your online degree in digital marketing at a time that works best for you.
With our mission of Training Champions for Christ, Liberty’s standard of excellence reaches from our brick-and-mortar campus in Lynchburg, Va., to our online programs. Liberty University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC), and Liberty’s School of Business is also among only 3% of business schools worldwide to earn recognition from the Accreditation Council for Business Schools and Programs (ACBSP). With these accreditations, confident that you are pursuing a marketing online degree that meets high academic standards.
What Will You Study in Our Business Administration and Data Analysis – Digital Marketing and Advertising Online Bachelor’s Degree?
When you choose an online degree, you want a program that helps you build strong business and marketing knowledge. In Liberty’s BSBA for Digital Marketing and Advertising, you can study core business topics like management, finance, and organizational strategy. This foundation can strengthen your understanding of how marketing and advertising support real business goals across many industries.
Alongside business courses, you can explore digital marketing and advertising concepts that shape today’s online marketplace. You can study areas like site optimization, web analytics, mobile marketing, and customer retention as you examine how companies connect with modern audiences. A bachelor’s degree in marketing also emphasizes marketing-specific research and data analysis, helping you understand how businesses use marketing metrics and consumer insights to guide decision-making across various marketing and advertising roles.
As you move through the digital marketing and advertising specialization, you can study strategies for reaching customers through digital content and online advertising. You can also explore digital marketing analytics and data-driven marketing approaches that help businesses track performance and adjust campaigns. By combining business administration training with digital marketing online coursework, you can build skills that apply to organizations of many sizes.
Potential Marketing Career Opportunities
- Advertising account executive
- Brand marketing specialist
- Community manager
- Content marketing specialist
- Content strategist
- Customer acquisition specialist
- Digital advertising specialist
- Digital brand manager
- Digital content specialist
- Digital copywriter
- Digital marketing analyst
- Digital marketing specialist
- Email marketing specialist
- Market research analyst
- Marketing data analyst
- Marketing project coordinator
- Media buyer
- Paid search specialist
- Promotions manager
- Public relations officer
- Seo specialist
- Seo strategist
- Social media marketer
- Social media strategist
- Web content manager
Featured Online Marketing Courses
Digital Marketing Degree Information
- This program falls under the School of Business.
- View the Undergraduate Business Course Guides (login required).
Degree Completion Plan
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Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
To continue our mission of providing affordable education, electronic textbooks are provided for all undergraduate courses at no additional cost to you. As a full-time student, this could save you an estimated $800-2,000 per year on textbooks!
| Undergraduate Full Time | $390/Credit |
|---|---|
| Undergraduate Part Time | $455/Credit |
| Military Undergraduate | $250/Credit |
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
All Tuition & Fees
Financial Aid & Scholarships
Admission Information for Our BSBA in Digital Marketing and Advertising
Admission Requirements
- Apply online or over the phone with an admissions counselor by calling (800) 424-9595.
- A non-refundable, non-transferable $50 application fee will be posted on the current application upon enrollment (waived for qualifying service members, veterans, and military spouses – documentation verifying military status is required).
- Send official high school transcripts or official GED test scores.*
- Students may be allowed to enroll in up to 12 credit hours with Liberty with the submission of our High School Self-Certification Form (login required – you will first need to claim your Liberty Account).
- Send official college transcripts (mailed as sealed, unopened copies or sent via a direct electronic transcript system).
- Unofficial transcripts can be used for acceptance purposes with the submission of a Transcript Request Form.
- Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
*Official high school transcript requirement may be waived with college transcripts from an accredited college/university showing at least 12 earned credit hours with an acceptable GPA.
Note: A 2.0 or above cumulative GPA is required for admission in good standing.
Transcript Policies
High School Transcript Policy
Applicants may submit a High School Self-Certification Form in lieu of a final official high school transcript in order to enroll in up to 12 credit hours at Liberty University.
- Applicants may submit a college transcript showing 12 or more credits from an accredited institution and a High School Self-Certification Form in lieu of high school transcripts.
Students must submit official high school transcripts, or official college transcripts showing at least 12 credit hours earned with an acceptable grade point average (GPA) from an accredited institution, in order to register for additional courses.
The official high school transcript, GED requirement, and High School Self-Certification Form can be waived if the applicant has earned an associate degree or higher.
Final transcripts must reflect all coursework and final grades received for grades 9-12, a graduation date, and an overall GPA. (Mailed transcripts must be in a sealed and unopened envelope.)
Unofficial College Transcript Policy
Unofficial transcripts combined with a Transcript Request Form can be used for admission. Official transcripts are required within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first, and will prevent enrollment into future terms until all official transcripts have been received.
Before sending unofficial college transcripts, please make sure they include the following:
- Your previous school’s name or logo printed on the document
- Cumulative GPA
- A list of completed courses and earned credit broken down by semester
- Degree and date conferred (if applicable)
Official College Transcript Policy
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
If the student uses unofficial transcripts with a Transcript Request Form to gain acceptance, all official transcripts must be received within 60 days of the admissions decision or before non-attendance drops for the first set of matriculated classes, whichever comes first. Failure to send all official transcripts within the 60-day period will prevent enrollment into future terms until all official transcripts have been received.
Military Transfers
If you have military-only transfer credits (completed basic training and enlistment), you must request an official military transcript. Please go to the Military Transfer Credit webpage to request your military transcript.
International Applicants
If you are an international applicant, you may be required to have your international transcripts reviewed. Information regarding the transcript evaluation process for international students can be found by visiting NACES.
Applicants whose native language is other than English must submit official scores for the Test of English as a Foreign Language (TOEFL) or an approved alternative assessment. For information on alternative assessments or TOEFL waivers, please call Admissions or view the official International Admissions policy.
Admissions Office Contact Information
Liberty University Online Admissions Verification
1971 University Blvd.
Lynchburg, VA 24515
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
- Current Department of Defense Employees
Available Benefits:
- Tuition discounts – $250 per credit hour for undergraduate courses
- Additional discount for veterans who serve in a civilian capacity as a First Responder (less than $565 per course)*
- 8-week courses, 8 different start dates each year, and no set login times (may exclude certain courses such as practicums, internships, or field experiences)
- Potential college credit for military training
*Not applicable to certificates.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions About Online Advertising Programs
What is digital marketing and advertising?
Digital marketing and advertising describe how businesses promote products, services, and ideas through online channels. Instead of relying only on print or in-person methods, companies use digital tools to reach people where they spend time each day – on search engines, websites, social media platforms, and mobile devices. Digital marketing often focuses on building awareness and engagement, while digital advertising may include paid promotions designed to reach specific audiences.
In today’s marketplace, digital marketing plays an important role in how organizations communicate with customers. Businesses use digital content, online campaigns, and data to understand what people are looking for and how they respond to messaging. Marketers often track performance through marketing metrics, using consumer insights and marketing research to guide decisions and improve results over time.
Liberty’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising can help you navigate these modern marketing practices within a business-focused degree.
What is the difference between digital marketing and digital advertising?
Digital marketing and digital advertising work closely together, but they serve different purposes. Digital marketing often includes a wide range of strategies that help businesses build relationships with audiences over time, such as content creation, email communication, and social media engagement.
Digital advertising typically focuses on paid promotions, where organizations place ads on search engines, websites, or social platforms to reach specific groups of people. While marketing supports long-term communication and brand awareness, advertising often aims to generate more immediate visibility through targeted campaigns.
Liberty’s BSBA and Data Analysis – Digital Marketing and Advertising degree online can help you explore both sides of this field through a business-focused approach. In an online marketing degree, you can study how organizations combine marketing strategy and advertising tactics while using data to measure performance results. This balance can support you if you want to understand both long-term digital communication and targeted online promotion.
Is a digital marketing degree worth it? Is an advertising degree worth it?
A digital marketing degree or advertising degree can be a valuable option if you want to study how businesses communicate in today’s online marketplace. Many organizations rely on digital channels to share messages, reach customers, and build brand awareness, which makes marketing and advertising knowledge useful across many industries.
The value of a degree often depends on your goals, interests, and the type of work you want to pursue. According to the Bureau of Labor Statistics, the demand for advertising, promotions, and marketing managers is expected to grow by 6% from 2024 to 2034, which is faster than the average for all occupations.* If you enjoy creativity, strategy, and understanding how people respond to online content and campaigns, studying digital marketing and advertising can help you build a strong foundation.
Liberty’s Bachelor of Science in Business Administration (BSBA) and Data Analysis – Digital Marketing and Advertising gives you an opportunity to study marketing strategy, advertising approaches, and digital marketing analytics while building skills in data-driven decision-making. This combination can support you with a flexible, business-focused approach to modern marketing and advertising.
*Bureau of Labor Statistics, U.S. Department of Labor, at Advertising, Promotions, and Marketing Managers (viewed online Feb. 3, 2026). Cited projections may not reflect local and/or short-term economic or job conditions and do not guarantee actual job growth.
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