Bachelor of Science in Business Administration – Strategic Marketing Management Online Degree Program

Bachelor of Science in Business Administration – Strategic Marketing Management Online Degree Program

Admission Requirements  |  Program Format  |  Degree Requirements  |  Potential Careers


Become an Asset to Any Company through the Strategic Marketing Management Program

Every business needs two things: a strong marketing plan and innovative practices and products.  Liberty University’s 100% online Bachelor of Science in Business Administration – Strategic Marketing Management degree combines core marketing fundamentals like competitor analysis, relationship, and brand management, and digital marketing to give you the necessary skills to succeed as a Strategic Marketer in any industry you work. Our course content will further your knowledge in customer acquisition, consumption, and disposal of products and services as well as the steps it takes to achieve a successful marketing plan and how to go about such a process.

With industries becoming more competitive than ever, companies need strategic marketers who understand the strategic process behind a marketing plan. Become a valuable asset to any company with your online Bachelor’s degree in Strategic Marketing Management from Liberty University.


Why Choose Liberty’s B.S. in Business Administration – Strategic Marketing Management Online Program?

Liberty University is the largest private, nonprofit university in the nation and the largest university in Virginia. Our Bachelor in Business Administration is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Through our business courses, you will be prepared to lead with confidence and a strong skill set as you look forward to your future.

Our B.S. in Business Administration – Strategic Marketing Management degree is offered completely online, allowing you to remain active in your job, with your family, and in your community without the worry of having to take courses on campus. We will prepare you for an effective career in Marketing Analytics through carefully selected courses and professors who lead from a Biblical worldview.


What Will You Learn in Our Strategic Marketing Management Degree?

Often, the field of marketing can be broad, and it is hard to know what degree will provide you with the foundational training you need to be successful in marketing. Our strategic online marketing degree has courses that will cover the essentials to understanding strategic marketing planning as well as understanding the minds of consumers, effective distribution channels, and marketing plan creation.

Courses within this degree program, like Marketing Brand Management, will provide the skills necessary to create a strong marketing and branding image for your business. Marketing Research will help you to discover the importance of understanding consumer actions, and Promotion Strategy enables you to create strong, well planned and thought out promotional marketing strategies.  Most importantly, this degree in marketing will give you a sense of readiness when faced with problem-solving tasks in the workforce.  Graduate with your marketing degree online from Liberty and become a strong candidate for any company.

Featured Courses


Program Highlights

  • By earning your online B.S. in Business Administration – Strategic Marketing Management degree from a non-profit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Tuition for all undergraduate, graduate and doctoral programs has not increased in three straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university. 
  • You can complete the B.S. in Business Administration – Strategic Marketing Management in as little as four years.

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Military Benefits

Are you a service member, veteran, military spouse, or Department of Defense employee wishing to pursue a Business Administration – Strategic Marketing Management degree? We are proud to support you in your pursuit of online education by offering the following benefits: 

  • Tuition discounts - $250 for undergraduate (per credit hour)
    • Additional discount for veterans who serve in a civilian capacity as an Emergency Responder (less than $565 per course).
  • Book Vouchers (Up to $400 per semester for undergraduate only)?
  • Eight-week courses, eight different start dates each year, and no set login times.
  • College credit for military training.

Program Format

  • 100% Online
  • 120 credit hours
  • 30 hours must be taken through Liberty
  • 50% (27 hours) of major must be taken through Liberty.
  • Eight-week courses, eight different start dates each year, and no set login times.

Degree Information and Requirements

 

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Potential Career Options

  • Advertising Account Executive
  • Advertising Sales Manager
  • Marketing Consultant
  • Project Coordinator