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Liberty University’s online Bachelor of Science in Business Administration – Strategic Marketing Management program provides you with knowledge about various research methods and evidence-based decision-making.
Through this program, you will also develop your knowledge of customer acquisition, consumption, and disposal of products and services, as well as evaluate the influence that demographics, popular culture, and subcultures have on consumer behavior.
You will learn how to utilize different mediums in order to develop a successful Integrated Marketing Communications plan.
The B.S. in Business Administration serves as an excellent stepping stone toward earning a Master of Business Administration, which is also offered online through Liberty.