DBA in Tourism Management Master the Business of Travel
60
Credit Hours
100% online, 8-week courses
Transfer in up to 50% of the degree total
Next Start Dates: January 19, 2026 | February 16, 2026 | March 23, 2026
The travel industry is becoming more refined as it relies on the power of high tech and digital marketing skills. If you are a professional working for a hotel, resort, or other public venue, then Liberty University can help you gain the competitive edge you need to both advance your career and grow your business. Conferring our Doctor of Business Administration (DBA) in Tourism Management can help you keep up with the latest issues and tools in the tourism industry.
In this program, you’ll study a wide range of skills and advanced knowledge that can assist you in a variety of hospitality areas. Your leadership skills will come into play when you motivate your staff to provide the best service possible for the diverse needs of your guests. You will also study how to leverage the power of social media and marketing to analyze and identify new avenues of revenue for your tourism- and travel-oriented organization.
Our DBA program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and is taught by business professionals with practical, real-world experience in their fields. Our flexible, 100% online format requires no set login times for class – so you can remain active in your job and present with your family.
Pursue doctoral studies without putting your life on hold. Partner with Liberty to improve your skill set, increase your earning potential, and distinguish yourself in the field of tourism management.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
Whether you are a senior industry professional or a consultant looking to expand your knowledge, Liberty has the resources to help you succeed. You can be confident that Liberty’s Doctor of Business Administration in Tourism Management can help you get the knowledge and training you need to advance in this growing field.
In our DBA program, you’ll study how to become an essential contributor in your field and the kind of leader who inspires others. Your final applied research project will further prepare you for success by giving you the proper tools to conduct both qualitative and quantitative research so you can demonstrate your specific expertise.
In Liberty’s DBA in Tourism Management, you can learn about the various methodologies and best practices for the hospitality industry. In addition to courses focused on hospitality, sport, and recreation management, you will explore the broader subjects that apply to the business industry as a whole.
You will examine the role of marketing strategies and how they can be leveraged to enhance a travel and tourism organization’s strategic plans. You will also study how to analyze and use social media analytics to measure the effectiveness of your programs. Another invaluable skill you can learn is how to communicate with a variety of generational, racial, ethnic, and international cultures.
Your general DBA courses cover advanced topics in strategy formulation, strategic allocation of financial resources, supply chain management, marketing, and human resources. Liberty’s DBA program culminates in an applied doctoral research project, which is where you will put your studies to the test to solve a current business problem in the area of tourism management.
Degree Completion Plan
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
| Doctoral Full Time | $610/Credit |
|---|---|
| Doctoral Part Time | $675/Credit |
Eligible current and former military service members and their spouses may qualify for a special rate of $375/credit hour (learn more).
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
If you are sending in a preliminary transcript for acceptance, you must:
An acceptable official college transcript is one that has been issued directly from the institution and is in a sealed envelope. If you have one in your possession, it must meet the same requirements. If your previous institution offers electronic official transcript processing, they can send the document directly to luoverify@liberty.edu.
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Submit your application online or over the phone.
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
Military Tuition Discount
We want to help you find the doctoral degree you want – at a price you’ve earned. As a thank-you for your military service, Liberty University offers eligible current and former service members like you or your spouse multiple pathways to earn a doctoral degree for only $375/credit hour. Find out how you can take advantage of this unique opportunity as you work toward your goal of reaching the pinnacle of your profession – for less.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
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*Some restrictions may occur for this promotion to apply. This promotion also excludes active faculty and staff, military, non-degree-seeking, DGIA, Continuing Education, WSB, and certificate students.