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Admission Requirements | Program Format | Degree Requirements | Potential Careers
Liberty University’s Doctor of Business Administration in Marketing is a 100% online degree program. Our D.B.A. program online provides advanced training in high-level strategic marketing management, marketing promotions and research as well as organizational and executive coaching. Students will prepare for research or consulting positions in corporations as well as leadership roles in marketing within any business industry. Advanced marketing studies teach students how to analyze things from the perspective of the consumer. Understanding the consumers’ needs and desires allows a marketing manager to implement appropriate marketing strategies. In addition to our Doctor of Business Administration in Marketing, we offer eleven other specializations that supply the values, knowledge, and skills needed to advance your career in leadership and management at the highest levels of business.
Liberty University’s online Doctor of Business Administration in Marketing program will equip you to lead in the highest levels of the corporate world. In our D.B.A. in Marketing, you will examine market research, advertising, promotions, and consumer behavior best practices. You will strengthen your communication and leadership skills in this D.B.A. degree in Marketing as well as analyze how to market in local and international environments. All courses that makeup Liberty's D.B.A. in Marketing degree are created from experienced faculty who present the material from a biblical worldview.
Liberty University is the largest private, nonprofit university in the nation and the largest university in Virginia. Our online D.B.A. programs are designed to provide specializations in an area of study that most interests you. Each of our specializations within the D.B.A. degree program allows you to create your degree path. In addition to this, Liberty University's online D.B.A. in Marketing gives you the opportunity to take intensive courses that promote connections with both peers and professors. These invaluable interactions are great opportunities to establish personal and business relationships.
To create a successful and sought-after business, you need to understand how to provide customers with superior value. Through Liberty's courses in supply chain management and marketing research, you can learn how to gauge customer insight into improving business. Other marketing tools that are acquired throughout your pursuit of earning a Doctor of Administration in Marketing is strategies and tactics in promotion techniques, which serve to increase brand awareness and top-line sales growth. In our online DBA degree, you will learn how to develop analytical, and decision-making skills, which are used in formulating, implementing, and controlling strategic marketing programs for product market entry.
*Optional Intensives are available