Doctor of Business Administration (D.B.A.) in Marketing

Doctor of Business Administration: Marketing

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Liberty University’s online Doctor of Business Administration in Marketing program will equip you to lead in the highest levels of the corporate world. You will examine management principles and market research, as well as advertising, promotions, and consumer behavior best practices. Through this program, you will strengthen your communication and leadership skills and analyze how to market in local and international environments. All courses are taught from experienced faculty who present the material from a biblical worldview. 

Quick Facts

Program Delivery Format

*Optional Intensives are available

Credit Hours

  • 60 total hours
  • A maximum of 15 hours of transfer credit.
  • 12 hours from an M.B.A. specialization may apply.

Potential Career Options

  • Account executive
  • Brand manager
  • Market researcher
  • Marketing manager
  • Product manager
  • Sales director

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