Doctor of Busienss Administration (D.B.A.) in Marketing Online Degree Program

Doctor of Business Administration: Marketing

Admission Requirements  |  Program Format  |  Degree Requirements  |  Potential Careers

Learn How to Increase Branding Recognition and Customer Satisfaction through Liberty's D.B.A. in Marketing!

Liberty University’s Doctor of Business Administration in Marketing is a 100% online degree program. Our D.B.A. program online provides advanced training in high-level strategic marketing management, marketing promotions and research as well as organizational and executive coaching. Students will prepare for research or consulting positions in corporations as well as leadership roles in marketing within any business industry. Advanced marketing studies teach students how to analyze things from the perspective of the consumer. Understanding the consumers’ needs and desires allows a marketing manager to implement appropriate marketing strategies. In addition to our Doctor of Business Administration in Marketing, we offer eleven other specializations that supply the values, knowledge, and skills needed to advance your career in leadership and management at the highest levels of business.

Liberty University’s online Doctor of Business Administration in Marketing program will equip you to lead in the highest levels of the corporate world. In our D.B.A. in Marketing, you will examine market research, advertising, promotions, and consumer behavior best practices. You will strengthen your communication and leadership skills in this D.B.A. degree in Marketing as well as analyze how to market in local and international environments. All courses that makeup Liberty's D.B.A. in Marketing degree are created from experienced faculty who present the material from a biblical worldview.

Why Choose Liberty University's D.B.A. Degree Program?

Liberty University is the largest private, nonprofit university in the nation and the largest university in Virginia. Our online D.B.A. programs are designed to provide specializations in an area of study that most interests you. Each of our specializations within the D.B.A. degree program allows you to create your degree path. In addition to this, Liberty University's online D.B.A. in Marketing gives you the opportunity to take intensive courses that promote connections with both peers and professors. These invaluable interactions are great opportunities to establish personal and business relationships.

To create a successful and sought-after business, you need to understand how to provide customers with superior value. Through Liberty's courses in supply chain management and marketing research, you can learn how to gauge customer insight into improving business. Other marketing tools that are acquired throughout your pursuit of earning a Doctor of Administration in Marketing is strategies and tactics in promotion techniques, which serve to increase brand awareness and top-line sales growth. In our online DBA degree, you will learn how to develop analytical, and decision-making skills, which are used in formulating, implementing, and controlling strategic marketing programs for product market entry.

D.B.A. in Marketing Featured Courses

Benefits of Choosing Liberty University's D.B.A. Degree

  • By earning your Doctor of Business Administration in Marketing degree from a non-profit university whose online programs ranked in the top five of more than 2,100 online colleges and universities for academic quality, affordability, and accessibility, you will be set apart from others in your field.
  • Tuition for our D.B.A. degree programs has not increased in three straight years. While many other online colleges have raised tuition, Liberty has been able to keep costs low as a non-profit university. 
  • Students are granted access to a plethora of online resources through Liberty University's library portal throughout their pursuit of obtaining a D.B.A. degree in Marketing.
  • Doctor of Business Administration in Marketing students can complete their D.B.A. degree online in four years.
  • Able to personalize your degree to best fit your schedule and needs.

 Similar Online Degree Programs

  • Doctor of Business Administration in International Business
    • In our D.B.A. in International Business, you will examine the global financial market as well as cultural influences that affect successful business practices. Courses found within this D.B.A. in International Business will also explore developing international business strategies and analyzing ethical considerations. Liberty University's D.B.A. in International Business seeks to train students in global trade, the international business environment, international financial markets, and firm's market-based global operations.
  • Doctor of Business Administration in Supply Chain Management and Logistics
    • Liberty University's D.B.A. degree in Supply Chain Management and Logistics builds on your master’s level training to further set you up for success as you lead at the highest levels in the corporate world. Since organizations must rely on effective supply chains to compete in the global market, in this D.B.A. degree, you will be equipped with the tools to assist organizations in operating more effectively.

D.B.A. in Marketing Program Format

  • 100% Online*
  • 60 total hours
  • A maximum of 15 hours of transfer credit
  • 12 hours from an M.B.A. specialization may apply.
  • Eight-week courses, eight different start dates each year, and no set login times.
  • Dissertation: The dissertation in the D.B.A. degree program is an applied dissertation and relates to an applied business problem in your specific area of study.
  • Review our Doctor of Business Administration Handbook for additional information about the program.

*Optional Intensives are available

D.B.A. in Marketing Degree Information and Requirements

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Potential Career Options with a D.B.A. in Marketing

  • Account executive
  • Brand manager
  • Market researcher
  • Marketing manager
  • Product manager
  • Sales director