Doctor of Business Administration (DBA) – Marketing Create an Impact with Your Marketing Strategies
Build Your Company’s Brand with a DBA in Marketing
Marketing is a vital part of business operations. With effective marketing strategies and creative advertising, companies can reach target audiences, sell innovative goods and services, and establish trust and brand awareness among consumers.
If you want to work in top-level business roles and gain advanced knowledge of digital marketing and promotions, Liberty’s 100% online Doctor of Business Administration (DBA) – Marketing degree is for you. Our program can equip you with the leadership, communication, and business skills you need to take your career to the next level.
Partner with us and prepare to lead in your field with skill and integrity.
Your officially conferred degree name will be Doctor of Business Administration (DBA) – Marketing.
Backed by a brick-and-mortar campus ranked as Niche.com’s #2 Best College Campus in America for 2026
What Sets Us Apart?
- Private Nonprofit University
- 600+ Online Degrees
- No Standardized Testing for Admission
- Transfer in up to 75% of an Undergrad Degree
- Transfer in up to 50% of a Grad/Doctoral Degree
Why Choose Liberty’s DBA in Marketing Online Program?
If you’re worried that school will get in the way of your other commitments and priorities, we have just what you need. Our DBA is offered 100% online, allowing you to stay invested in your family and job while pursuing your degree. With our flexible format, you can complete your courses wherever and whenever it’s most convenient for you.
We’re committed to helping you achieve your personal and professional goals. In this program, you’ll learn from professors who have years of experience in business and marketing. Our faculty are passionate about what they do, knowledgeable in their field, and ready to help increase your business expertise. At Liberty, we offer affordable tuition rates, quality academics, and training that equips you to lead with excellence in the workplace.
What Will You Study in Our Doctorate in Marketing Online Degree Program?
Study how to formulate, implement, and oversee strategic marketing campaigns that will produce results and help your business succeed. In our core business courses, you’ll take an in-depth look at important business topics, including supply chain management, allocation of financial resources, and human resource management. You’ll also explore current trends in business administration, giving you the knowledge needed to help your company grow and thrive.
This program includes several research methods courses that culminate in an applied doctoral research project. By completing original research, you can develop unique solutions to current business problems.
Within the marketing specialization, you will examine topics such as market research, advertising, promotions, and consumer behavior. You’ll be equipped to help your business maintain a competitive advantage, build relationships with consumers, and market innovative products. By knowing how to develop effective marketing strategies, you can increase brand awareness among consumers and boost your company’s sales.
Potential Career Opportunities
Featured Courses
Degree Information
Degree Completion Plan
Not sure what to choose?
Speak to one of our admissions specialists to help you choose the program that best fits your needs.
Tuition & Aid
At Liberty University, a private Christian education is less expensive than you think. Over the last 10 years, Liberty University’s Online Program has only raised its standard tuition costs by less than 5% – and most of our online tuition rates rank in the top 35% for affordability for 2025 when compared to our leading online competitors.
| Doctoral Full Time | $610/Credit |
|---|---|
| Doctoral Part Time | $675/Credit |
Eligible current and former military service members and their spouses may qualify for a special rate of $375/credit hour (learn more).
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Financial Aid & Scholarships
Admission Information for Our Online Doctoral Program in Marketing
Admission Requirements
Preliminary Acceptance
Transcript Policies
Admissions Office Contact Information
Ready to Apply?
Submit your application online or over the phone.
Military
Liberty University is dedicated to providing world-class educational experiences to military students across the globe.
Who May Qualify?
- Active Duty
- Reserve/National Guard
- Veterans/Retirees
- Spouses of Service Members and Veterans/Retirees
Military Tuition Discount
We want to help you find the doctoral degree you want – at a price you’ve earned. As a thank-you for your military service, Liberty University offers eligible current and former service members like you or your spouse multiple pathways to earn a doctoral degree for only $375/credit hour. Find out how you can take advantage of this unique opportunity as you work toward your goal of reaching the pinnacle of your profession – for less.
These rates are reflective of academic year 2025-2026. Tuition rates may change annually. For the most current information, please visit our LU Tuition Cost page.
Frequently Asked Questions
Can someone with a DBA be called “doctor”?
How long does it take to earn a DBA in Marketing?
What’s the difference between a DBA in Marketing and a PhD in Marketing online program?
What kind of degree is a DBA in Marketing?
Who is the accrediting council for the School of Business for Liberty University?
Is Liberty University regionally accredited?
What resources will be available to you as a student?
How long will it take to complete this DBA degree?
Inner Navigation
- Overview
- What Sets Us Apart?
- Why Choose Liberty?
- What Will You Study?
- Tuition & Aid
- Admission Information
- Military
- FAQs
Have questions?
