Effective Media Analysis – STCO 546

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 08/19/2021

Course Description

Using social media platforms to build a competitive advantage. Involves extensive integration and application of social media technologies.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The purpose of this course is to introduce the student to the practices used in implementing social media for the purposes of organizational growth. In doing so, the student will gain an understanding of the objectives, strategies, platforms, and tactics used in social media.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussion: Introduction

The student will write an introductory post, providing a brief biography along with providing other students with an understanding of what the author hopes to get from this course.

Discussions (6)

For this collaborative discussion, the student is required to create a thread in response to the prompt provided for each forum. Each thread must be 400–450 words, demonstrate course-related knowledge, and include at least 3 unique citations in current APA format. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 200–250 words and have at least 2 unique citations per reply.

Research Paper: Social Media Analysis Assignment

The student will write a 8–10 page research-based paper in current APA format that focuses on a for-profit or non-profit organization that has an undeveloped or poorly-developed social media presence. The paper must include at least 8 references in addition to the course textbook.

Research Paper: Social Media Repair Assignment

Based on the information gathered in the Social Media Analysis assignment, the student will write a 12–15 page research-based paper in current APA format. The paper must include at least 12 references in addition to the course textbook.

Quizzes (8)

Each quiz will cover the Learn material for the assigned module: week. Each quiz will be open-book/open-notes and contain 15 multiple-choice questions, and have a 1-hour time limit.

Quiz: Review of the First Four Modules and Quiz: Review of Modules Five through Eight will cover the Learn material for the previous modules: weeks. Quiz: Review of the First Four Modules and Quiz: Review of Modules Five through Eight will be open-book/open-notes, contain 50 multiple-choice questions, and have a 2-hour time limit.