This course explores the successful design, development and execution of targeted marketing campaigns for news, information and entertainment. Special emphasis is given to team problem-solving. (Formerly COMS 356)
The purpose of this class is to introduce students to the practices used in implementing effective integrated web and social marketing programs. Students, therefore, will gain understanding of the application of digital, social and marketing techniques.
Textbook readings and lecture presentations/notes
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussions are collaborative learning experiences. Therefore, the student will demonstrate his or her understanding of digital marketing concepts by composing a critical, thoughtful response to each of the 3 discussion prompts. For each thread, the student must assess the merits of highlighted concepts from the textbooks, with at least one (1) specific mention of a point from each required resource. Each thread must be at least 200–300 words. A reply of at least 150 words to 2 other classmates’ threads is also required.
Case Study Assignments (5)
Each chapter in the textbook contains Case Study Assignments. The student will read through selected case studies and respond to questions. Each Case Study Assignment must include citations to support major points, integrate at least 1 biblical principle, and follow current APA format.
Digital Marketing Plan Assignments (2)
The student will demonstrate an understanding of the creation of a strategic Digital Marketing Plan for an organization of his or her choosing. The first assignment will be an organizational audit, where the student gets the chance to research an organization of their choice. In the second assignment, the student will apply what they learned from the audit to define objectives, strategy, tactics, and build a digital marketing plan.
Reading Quizzes (8)
The student will complete 8 online quizzes based on the Hanlon text. The quizzes are not timed, open-book/open-notes, and contain 10 questions each. The question formats are multiple-choice, multiple-answer, fill in the blank, and true/false. The quizzes test the student's ability to understand and integrate the foundational concepts involved.