FACS 303 Fashion Industries and Markets

An examination of various fashion industries and the skills necessary for market analysis across a broad range of products and retail opportunities.

This course introduces students to a side of the fashion industries and markets not usually seen by consumers so that students are equipped to understand how markets drive industry and the processes for working with buyers, sellers, and business personnel.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Course Overview.

Discussions (4)

Discussions are collaborative learning experiences. Therefore, students will create a thread in response to the provided prompt for each discussion. Each thread must be at least 300 words and demonstrate course-related knowledge with support from the course text. In addition to the original thread, students will reply to the threads of at least 2 classmates. Each reply must be at least 150 words. (CLO: A-E)

Feasibility Analysis Assignment

The student will develop a three-paragraph report outlining the three components of a feasibility study. They will be sure to focus on a different component of the feasibility study in each paragraph. The report should define, describe, and explain the importance of each component. (CLO: A-E)

Market Analysis Assignment

The student will complete a Market Analysis on a fictitious e-commerce business that will sell either apparel or footwear. They will conduct this analysis on the industry to identify the market size and total available market (TAM) for the specific consumer group the business will target. Also the student will describe the serviceable available market (SAM) and its potential to drive sales and profit for their e-commerce store. (CLO: A-E)

SWOT Analysis Assignment

The student will complete a SWOT analysis for their e-commerce business that the student developed in the Market Analysis Assignment.  It will expand their knowledge of the market and the uniqueness of their specific business by outlining the strengths, weaknesses, opportunities, and threats facing the business. (CLO: A-E)

Executive Summary Assignment

The student will develop an Executive Summary which is part of their overall marketing strategy that outlines the most important findings from their research and analyses throughout the course. (CLO: A-E)