COPR 640 Analytics in Crisis Communication

All individuals in any organization must be armed with strategies to communicate in a crisis. Analyzing historic crises will ready them for future events and aid in the overall mitigation of organization crises.

Textbook readings and lecture presentations

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Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Video Discussion: Introduction

Video Discussions are collaborative learning experiences. Therefore, the student will complete one Video Discussion: Introduction in this course. During the first week, the student will record a short video introducing himself or herself to the class. The student should post this in the initial thread. The length of the video is up to the student (but typically 2-4 minutes). Then, the student will post a written response of 200 words to 2 other classmates’ video introductions. No scholarly sources/citations are required.

Discussions (4)

Discussions are collaborative learning experiences. Therefore, the student will complete five standard discussions within this course. The content of this course is extensive and will require the student to look at a variety of concepts in a variety of ways. The student will have to think analytically, articulate carefully, and work quickly. The student will prepare an initial thread and then respond to at least 2 of his or her peers. Each thread must be a minimum of 400 words and include 3 scholarly citations (including 1 of the textbooks) and 1 biblical reference in current APA format. Each reply must be a minimum of 250 words and include 2 scholarly citations and 1 biblical reference in current APA format.

Comparative Case Study Assignment

Compare and contrast the crisis communication strategies of two recent organizational crises. Analyze the effectiveness of pre-crisis planning, crisis response tactics, and post-crisis recovery efforts in each case to gain a better understanding of post-crisis success. These paper will be approximately 1,000 words in current APA format. It will include at least 8 references, including both of the course textbooks (2) and the Bible.

Analysis of Crisis Response Assignment

This assignment focuses on a critical analysis of a recent organizational crisis response and its communication strategies. The student will dissect the strengths and weaknesses of the communication approach, exploring alternative tactics that might have led to different outcomes. This paper will be approximately 1,000 words in current APA format. It will include at least 8 references, including both of the course texts (2) and the Bible.

Case Study Assignment

After reading many case studies throughout this program, this assignment challenges the student to delve into a recent crisis and analyze its impact through a case study format. This paper will be approximately 1,000 words in current APA format. It will include at least 8 references, including both of the course textbooks (2) and the Bible.

Quizzes (3)

Each quiz will cover the Learn material for the assigned Module: Week. Each quiz will be open-book/open-notes, contain 2-3 short-answer questions, and have a 1-hour time limit. The student should support his or her responses using the course textbooks and other outside sources.