Applied Marketing Analysis – BUSI 453

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/27/2021

Course Description

Building on knowledge acquired in marketing research, students will assess environmental market conditions. The course will explore principles used in construction, application, and analysis of market research necessary to exercise good judgment and develop action plans for key decision makers. Students will explore, analyze, and offer recommendations regarding market and consumer research through applied projects.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


The student who has chosen the field of study pertaining to research analysis needs the practical experience of working on a real-world marketing business research need or problem. This invaluable experience will prepare the marketing analytical student to understand the dynamics of dealing with marketing business decisions to provide the necessary information for critical decision-making that advances the client’s organization in the marketplace.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Assess the environmental conditions associated with the client’s marketing research needs.
  2. Construct a market research plan to address the focus of the research project.
  3. Interpret research findings to make viable action plans for key decision makers.
  4. Integrate a Christian worldview within the field of applied marketing analysis.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must be at least 500 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words. Each thread and reply must include 1 biblical integration and at least 2 peer-reviewed sources cited in current APA format in addition to the text.

Quantitative Marketing Research Report

Using the six-step marketing research process, the student will write a quantitative marketing research paper in current APA format. This assignment will be completed in several stages with 3 draft submissions and a final submission. Each part of the assignment will have specific word count and citation requirements. The final report submitted by the student must be between 2,850–3,600 words and include at least 10 references in addition to the course textbook and the Bible. The report must be submitted through SafeAssign.

Quizzes (8)

Each quiz will cover the Reading & Study material for the assigned module/week. Each quiz will be open-book/open-notes, contains 15 multiple-choice and true/false questions, and have a 1-hour time limit.