BUSI 446 Retailing and Category Management

Given the significant proportion of GDP related to the retailing and category management industries, BUSI 446 is designed to systematically and comprehensively expose learners to the key theories, current research, and applications of retailing and category management disciplines, all of which are requisite for operating/managing successful retail business models. The elements involved include the various types of retail institutions, retail value buying/purchasing, supply chain and category management, store location, layout, and promotional display strategies. Success in the marketplace of retailing and category management relies on these elements and the ability to create value and increase customer satisfaction in the retail arena.

Textbook readings and lecture presentations

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (7)

Discussions are collaborative learning experiences. Therefore, the student is required to provide an original thread of at least 500 words in response to questions provided for each discussion assignment. In addition, the student will reply to two of his/her classmates’ original thread posts with at least 300 words for each reply. Both the initial thread and each reply must be supported by at least 2 scholarly citations in current edition APA formatting.

Written Report Assignments (4)

The student is required to provide four interim written reports for a retail business that he/she designs as a course project. These reports will describe the student’s proposed retailing management strategies using assignment questions for each report based on the course curriculum. The proposed retail business concept must be approved by the instructor. In all four interim written reports, the instructor will provide feedback to the student to be used in editing the final written report. 

Written Report: Business Concept Approval Assignment

This brief overview of a business concept should be at least 250 words and provide at least 2 references cited in current APA format. The business industry/concept meets the biblical worldview standards of Liberty University.

Written Report: Initial Analysis Report Assignment

The Initial Analysis Report must contain a minimum of 1,000 words, exclusive of the title page and references list. Current APA format must be used for the paper, and cite at least 3 scholarly sources from the last five years. The Analysis must include material from the textbook, external research, and appropriate examples.

Written Report: Internal Operations Report Assignment

The Internal Operations Report must be a minimum of 1,000 words and written in current APA format. Appropriate references from the textbook and at least 3 additional sources from the past five years must be properly cited.

Written Report: Marketing Mix Strategies Report Assignment

The Marketing Mix Strategies Report must contain a minimum of 1,000 words, exclusive of the title page and references list. Current APA format must be used for the paper and cite at least 3 scholarly sources from the last five years. The report must include material from the textbook, external research, and appropriate examples.

The student will write one final report that includes the edited versions of the four interim written reports based on the instructor’s feedback plus his/her response to unique questions provided in the Written Report: Final Report Assignment Instructions. The Written Report must contain a minimum of 1,500 words, exclusive of the title page and references list. There is no minimum word count from the combined 3 previous reports, although the student should not cut and paste all words from them but rather select the most important parts of the previous discussions. Additionally, there is a minimum word count requirement of 1,000 words for the discussion of the five Assignment Questions provided in the instructions document. All citations from the textbook and at least 5 additional scholarly sources must be from the past five years and cited in current APA format. 

The student will write an Essay on the Integration of Faith and Learning that will describe how a retailer should operate his/her establishment in an ethical and biblical manner that can result in a favorable outcome for the organization. The essay must be at least 750 words, follow current APA format, and cite at least 2 verses from the Bible using proper in-text citations to support positions.

There are 3 open-book/open-notes quizzes in this course. In each quiz, students will answer 50 Multiple-Choice and/or True-False questions based on the textbook reading material for the assigned Modules: Weeks.