Marketing and Sales – BUSI 372

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 09/05/2023

Course Description

A study of the marketing and sales roles and responsibilities with application in an automotive industry.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

Sales and marketing are both vital to automotive operations because they are the engine that provides customers value in both the new/pre-owned sales and the service lane. Students must understand how products and services are sold before fully comprehending holistic automotive operations.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (5)

Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each discussion. Each thread must be at least 450 words, demonstrate course-related knowledge, and incorporate at least 3 citations in current APA format. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words and incorporate at least 2 citations in current APA format.

Marketing Plan Assignments (2)

The student will write 2 research-based papers in current APA format that focus on the assigned topics. Each paper must be at least 750 words and include at least 3 references in addition to the course textbooks and the Bible.

Policy Statement Assignment

The student will write a dealership management policy of at least 500 words from a Christian worldview perspective.

Quizzes (2)

Each quiz will cover the Learn material for the assigned Module: Week and all previous Modules: Weeks. Each quiz will be open-book/open-notes, contain 30 multiple-choice and true/false questions, and have a time limit of 1 hour and 30 minutes.