Developing Entrepreneurial Opportunities – BUSI 338

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 02/01/2024

Course Description

A course that expands on the principles of how to develop a business opportunity that brings value to the marketspace.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


The ability of a company to test and evaluate the main building blocks of its launch plans in a contained environment help it improve the opportunities for success. This is a nurturing and learning stage, when the entrepreneur can make errors without jeopardizing the whole venture.

Course Assignment

Textbook readings and lecture presentations

The  assigned text readings were compiled from three separate textbooks. The chapters in this text compilation are aligned with weekly assignments. For example, the first week's readings will include Chapter 1 materials  in the compiled text.

A video has been developed for each week to supplement the readings. 

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (4)

Discussions are collaborative learning experiences. Therefore, the student is required to post a thread of at least 350 – 400 words to the provided prompt. Each thread must be supported by a minimum of 1 source. A list of references in current APA format is required. The student must also reply to at least 2 other classmates’ threads. Replies must contribute a substantive response, amplify, or otherwise positively critique classmates’ scholarship. Each reply must be at least 150 – 200 words. 

Quizzes (7)

Each exam will be open-book/open-notes, contain 30 questions, and have a time limit of 30 minutes.

New Venture Project Paper Assignments (3)

The three papers will address specific areas of the research and learning conducted to update the student's plans during the incubation phase. These papers will help:

1. Reaffirm Market Conditions and Demand

2. Update the Marketing Plan

3. Update Personnel and Financial Plans

This presentation provides a recap of the class learning, including the contents of the discussions and papers.  The purpose is to present the project to an investor or banker. In addition to the slide content, speaker notes and references are required.