Effective Executive Communication – BMAL 550
CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 01/23/2023
Executives in professional organizations are expected to solve problems and make decisions, but ultimately, they must communicate them effectively to a variety of stakeholders. This course is designed to integrate knowledge of the pervasive impact of computer and other information technologies with time-honored communications principles to enable students to maximize their effectiveness in diverse and technologically dynamic business environments. (Formerly BUSI 550)
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
This course will enable the students to grasp the many facets of effective communication in business. A proper understanding of communication is integral in order to create a positive public image, handle crisis, implement change, or deal with government regulation. From high-ranking CEOs to entry-level positions, the value of delivering and receiving a clear message, both internally and externally, is becoming increasingly salient thanks to emerging competition and new technology.
Textbook readings, videos, and presentations
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussions are collaborative learning experiences. Therefore, the student will choose a case study question located at the end of the scheduled chapter readings and write a 350–450-word thread. The student will be required to provide academic research and a relevant biblical concept to support his/her ideas.
In the module following each thread, the student will be required to post a 250-word minimum reply to at least 2 other students’ threads. This is not simply an agreement or disagreement with the thread, but it should analyze ideas and include academic research to support the analysis.
Research Paper: Annotated Bibliography Assignment
Prior to writing the Research Paper, the student will provide an annotated bibliography of 25 references (in current APA format with a cover page) that he/she plans on using for his/her research. Each reference must include a summary, analysis, and reflection.
Research Paper: Outline Assignment
The student will submit a detailed outline of the research he/she has performed which summarizes the order and content of the Research Paper. The outline must be very specific and include references.
Research Paper Assignment
The student will choose a topic covered in the text regarding corporate communication which he/she would like to research further. The research paper will be 10–12 pages.