STCO 562 Using Emerging Trends in Strategic Communication

Organizations value individuals who add value to the enterprise. This course develops the ability of the student to contribute to and grow the digital marketing abilities of the organizations he/she joins. This course focuses on the use of social, interactive, and digital media to strategically pursue market opportunities.

Textbook readings and lecture presentations

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Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. Each thread must demonstrate course-related knowledge, and contain net resources. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be sufficient. Threads will be evaluated on succinctness, how thorough the in-cited research is, and the presence of a considered conclusion. Replies will be evaluated on the basis of topical insight, constructive critique, and further suggestions for a successful application.

Journal Assignments (4)

The student will write a journal entry of at least 2 pages in current APA format that focuses on the assigned topic. Evaluation will center on the degree to which the entry is succinct and demonstrates a full understanding of the topic as well as the potential for successful applications.

Research Paper Assignments (3)

Topic Submission Assignment

This assignment is designed to be a progress check for the student as he/she begins working on his/her Research Paper. This assignment must be at least 2 pages and must be in current APA format.

Research Feedback Assignment

This assignment is designed to be a progress check for the student as he/she begins working on his/her Research Paper. This assignment must be at least 2 pages and must be in current APA format.

Final Submission Assignment

The student will write a research-based paper consisting of at least 10 pages in current APA format that focuses on a topic of the student’s choosing that encompasses web strategies for growth. The paper must include at least 10 net references with full URLs and at least 3 scriptural references. Evaluation will center on the degree to which the research/application demonstrates a full understanding of the topic as well as a successful application to the chosen organization.