Agency/Field Projects – STCO 487

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 06/02/2022

Course Description

Students, individually or in groups, work in a variety of strategic communication roles with real-world organizations under the mentorship of faculty and other professionals. Organizations include corporate and non-profits.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

This course is designed to provide upper-level communication students profitable experience and résumé support. Under the supervision of the course instructor, this mentor-driven course will guide students working in professional environments and assist in readying students for life after graduation.

Course Assignment

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview section.

Discussion: Video Class Introduction

The student will post the video class introduction or a link to the video on the discussion. Then, the student will submit written responses of at least 150 words each to two classmates’ video introductions.

Discussion: Goals and Objectives

The student will post his or her goals and objectives for the client plan this term to a discussion. The student will then provide a 150 word discussion response to the goals and objectives of two other students.

Discussion: Final Video Pitch

The student will post a link to his or her final video pitch according to the instructions for this assignment, and then will provide responses to two other students' final video pitches.

Prospectus and Client Profile Assignment

The student will select a client and provide a detailed prospectus about the client as instructed. The client must be a nonprofit organization that fits all requirements in the Client Selection Rules.

Audience Segmentation and Profile Assigment

The student will use secondary research to provide a discussion of the primary segments of the client’s audiences from the perspective of internal and external publics. The student will then state which one of the publics listed is the focus of the client communication plan and provide a concise rationale for the selection.

Tactics Assignment

The student will provide a plan to implement the best communication tactics for his or her client. The student must research all information in this assignment and provide APA in-text citations and a References page for all sources. Tactics must relate to the goals and objectives established to reach the desired target audience.

Implementation Assignment

Based on the set of communication tactics outlined in a previous assignment, the student will provide an Excel document with a schedule and budget for each tactic element. All sources of budget information must be cited in a Word document.

Evaluation Assignment

The student will develop quantitative and/or qualitative instruments for each objective to assist in evaluating the strategic communication plan for the client. The method, format, and questions (statements for Likert items) must be appropriate for the specific purpose. The purpose of this assessment is to evaluate the extent to which the plan accomplished its goals and objectives.

Quizzes (7)

The student will complete quizzes for each required textbook reading. The student will have 1 hour for each quiz to complete 15 questions related to each reading assignment.