Agency/Field Projects – STCO 487

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Rationale

This course is designed to provide upper-level communication students profitable experience and résumé support. Under the supervision of the course instructor, this mentor-driven course will guide students working in professional environments and assist in readying students for life after graduation.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of strategic communications from degree studies and utilize that knowledge for application in real-world tasks.
  2. Understand the analyses, processes, and impact of communication theories practiced in the assigned tasks for professional assignments.
  3. Develop a personal working style and approach that is results- and market-oriented.
  4. Understand the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Impact Videos

Discussion Board Forum: Class Video Introductions

The student will record a short video introducing him- or herself to his or her classmates, answering these questions:

  • Where you live (state or country only)
  • Family, hobbies/interests, and anything else you want to share about yourself
  • Which specific degree you are pursuing
  • Current job
  • Your plan after this course (For example: How many courses to graduation? Do you plan to begin a new job as a result of your degree? Do you plan to continue your education towards a higher degree?)
  • What you would like to learn from this course.

Then, the student will submit written responses of at least 150 words each to at least 2 classmates’ video introductions.

Client Selection

In the first module/week, the student will select a client. A client can be a church group, any size corporation, a spouse’s book club, a friend’s home carpentry business, a distributorship of a major bottling company, etc. There are as many opportunities for assisting in growing an organization through strategic communication as there are organizations and people.

Project Selection Refinement

The instructor will provide feedback on the project and client.

Each student will put together a grid that has 2 columns:

  • Project steps by week through the end of Module/Week 7
  • Dates each will be performed

A brief description of the situation/background for the project and client

Objectives for the project

Description of TARGET(s)

Strategy

Tactics

Key deliverable(s) by date (Grid).

Summary

Project Presentation: Progress (2)

The student will create two, 2–3-minute video presentations reporting on project progress. Videos will address initial meeting(s) with the client and progress thus far.

Project Presentation: Progress Response Posts (2)

The student will write responses to the Project Presentation: Progress videos of 4 classmates.

The student will assess (1) the progress of classmates in setting up and implementing some aspect of a strategic communication plan, and (2) the likelihood of successful completion of the project within the timeframe of the course.

Reflection Paper

The student will write a 2-page double-spaced (12 pt. Times New Roman) reflection on the value of this project. Responding to:

What did you learn that you will be able to apply to your career? Will it help you in your current position? Lead to an increase in responsibilities? Land a new job with greater responsibility?

What have you learned about the difficulty of strategic communication? There are many facets to strategically communicating on behalf of an organization or client to an audience—what stands out in your mind?