Creating Affiliate Loyalty in a Digital Age – STCO 426

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020


The purpose of this course is to give the student clear understanding and application tactics for the practices used in creating and cultivating loyalty between organizations and customers. In doing so, the student will gain further understanding for utilization of promotional and interactive communications and new media practices in furtherance of the organizational-affiliate relationship.  Digital product, no purchase required. 

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of the importance of interactive and new media marketing and structure to the gaining of customer/affiliate loyalty.   
  2. Understand the analyses and processes of communication theories as applied and practiced in promotional communications and other new media strategic communications practices geared to increasing affiliation.  
  3. Develop a personal working style and approach that is results- and market-oriented.  
  4. Understand the advantages of a Christian worldview in the transactional marketplace. 

Course Assignment

Textbook readings and PowerPoint presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. The first Discussion Board Forum is an introduction video 2 minutes in length. Each subsequent thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 150 words.

Chapter Problems (14)

Each chapter contains Problem assignments. Some contain a video to watch before answering questions, while some contain ad images. Each Problem assignment has tabs to click through when answering the questions.

Chapter Practice Quizzes (6)

Each chapter has a practice quiz to check the student’s understanding.

Exams (4)

Each exam will cover the Reading & Study material for the assigned modules/weeks. Each exam will be open-book/open-notes and contain multiple-choice questions. There is a 2.5-hour time limit for each exam.