Creating Affiliate Loyalty in a Digital Age – STCO 426

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 11/01/2021

Course Description

This course is designed to familiarize students with the principles of customer relationship strategies and the means by which organizations develop loyal customers and/or affiliates.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The purpose of this course is to give the student clear understanding and application tactics for the practices used in creating and cultivating loyalty between organizations and customers. In doing so, the student will gain further understanding for utilization of promotional and interactive communications and new media practices in furtherance of the organizational-affiliate relationship.  Digital product, no purchase required. 

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of the importance of interactive and new media marketing and structure to the gaining of customer/affiliate loyalty.   
  2. Understand the analyses and processes of communication theories as applied and practiced in promotional communications and other new media strategic communications practices geared to increasing affiliation.  
  3. Develop a personal working style and approach that is results- and market-oriented.  
  4. Understand the advantages of a Christian worldview in the transactional marketplace. 

Course Assignment

Textbook readings and PowerPoint presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (4)

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. The first Discussion is an introduction video. Each subsequent thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 150 words.

Homework Assignments (14)

Each chapter contains homework assignments. Some contain a video to watch before answering questions, while some contain ad images. Each assignment has tabs to click through when answering the questions.

Quizzes: Chapter Practice (12)

Each chapter has a Quiz: Chapter Practice to check the student’s understanding.

Quizzes (3)

Each Quiz will cover the Learn material for the assigned Modules: Weeks. Each Quiz will be open-book/open-notes and contain multiple-choice questions. There is a 2.5-hour time limit for each Quiz.

Quiz: Final

This quiz covers the textbook Chapters 1-15 from Module 1: Week 1 through Module 8: Week 8. There is a 3 hour and 20 minute time limit.