Social Media Development – STCO 422

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 11/01/2021

Course Description

Through a mentor-driven approach, students gain experience in organizing, integrating and operating the school's social media channels. Their experiences are transferable to other organizations, both corporate and non-profit.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The purpose of this class is to give students hands-on experience through collaborative efforts with peers in implementing effective social media channels. In doing so, students will gain further understanding by utilizing existing media outlets to create organizational growth through application.

Course Assignment

Textbook readings and lecture presentations/notes

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (6)

Discussions are collaborative learning experiences. Therefore, a student is required to provide a thread in response to the provided prompt. In addition to the thread, the student is required to reply to 2 classmates’ threads. The initial prompt must be 150 words at minimum in word count, and each peer response must be at least 50 words. Proper grammar and spelling are required.

Discussion: Social Media Analysis and Critique

The students will review other students (at least 3) social media brand content from the previous weeks writing a formal positive and constructive critique. The student is to post their final social media brand content with a 150 word overview. Each analysis should be based on social media best practices as discussed in the course content. Consideration should be given to whether the brand addressed a social media concept from the list in the Social Media Development Assignment Instructions. Critiques should adhere to the following requirements: Include at least two sources and a Biblical reference; follow current APA format; be at least 400 words in length.

Social Media Pre-Proposal Assignment

Social Media Proposals are created by industry professionals to describe a recommended set of improvements for a particular company or organization. In this assignment, students will create a pre-proposal or initial proposal analyzing a chosen non-profit organization and proposing three ways to boost their social media presence. 

Students will be required to create two social media accounts, one on Twitter and one on LinkedIn, with a fictional brand created to educate the public about a specific concept in social media marketing. Students must manage these accounts from Module 3 through Module 5 curating and creating short content in tune with their chosen concept and brand. For this assignment students will be submitting their created links including brand, logo and other creative elements for review.

Students will be required to create two social media accounts, one on Twitter and one on LinkedIn, with a fictional brand created to educate the public about a specific concept in social media marketing. Students must manage these accounts from Module 3 through Module 5 curating and creating short content in tune with their chosen concept and brand. For this assignment students will re-submit their created links for a holistic review of their content development.

Social Media Audit Project Assignment

A Social Media Audit is a broad assessment of a company’s social media activity surveying what is and is not working for the purpose of improvement. You will research one company’s social media presence and organize your research into eight parts which are described in the later part of the instructions. Because this assignment will be highly visual in nature, the final product will be submitted in a PowerPoint file.

Quiz: Complete Overview of "Social Media Strategist"

The quiz will cover the Learn material for the assigned Module: Week. The quiz will be open-book/open-notes and contain 40 multiple-choice, true/false, fill-in-the blank, and/or matching questions. There is no time limit for the quiz.