Employee and Organizational Communication – STCO 372

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Rationale

The purpose of this course is to give students the perspective and application skills necessary for positive cooperative and collaborative relationships in corporate and organizational settings. Through the study and application of employee communication in furtherance of organizational goals, students will understand the importance of core message strategy, employee interaction, and communication to specifically targeted internal audiences.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of the theory and practice of positive promotional relationships for organizational growth and employee communication.
  2. Understand the analyses and processes of communication principles and practices used in establishing and maintaining cooperative promotional relationships with internal affiliates of an organization.
  3. Develop a personal working style and approach that is results- and market-oriented.
  4. Understand the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Textbook readings and PowerPoint presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each forum. The thread for Discussion Board Forum 1 is an introduction video. The threads for Discussion Board Forums 2–4 must be at least 300 words each and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 classmates’ threads. Each reply must be at least 150 words. The thread and replies, in total, must contain at least 1 reference from the textbook reading and 1 biblical reference. The thread and replies must follow current APA format.

Case Study Assignments (6)

Each chapter in the textbook contains Case Study Assignments. The student will read through selected case studies and respond to questions. Each Case Study Assignment must include citations to support major points, integrate at least 1 biblical principle, and follow current APA format.


Course Project

Summary

The student will choose an organization for which to complete a communication campaign that will encourage employees to be more involved in the organizational narrative. The student will write a summary addressing 4 points: the chosen organization, the target, the characteristics of the target, and the story/theme. The summary must include at least 2 paragraphs for each point.

Paper and Video

The student will write a 4–6-page paper explaining how the story/narrative he/she has created drives an internal integrated marketing communication campaign that touches the organization and produces the desired effect. The paper must follow current APA format. In addition to the paper, the student will write and create a 30-second or 60-second promotional video for the communication campaign.

Exams (4)

Each exam will cover the Reading & Study material for the assigned modules/weeks. Each exam will be open-book/open-notes and contain multiple-choice, true/false, and/or matching questions. There is no time limit for the exams. Each exam will be completed in MindTap.

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