This course in organizational public relations provides students with the strategic ability to communicate with the affiliated parts of an organization critical to successful relationships and image-making.
The purpose of this course is to give students the perspective and application skills necessary for positive cooperative and collaborative relationships in corporate and organizational settings. Through the study and application of employee communication in furtherance of organizational goals, students will understand the importance of core message strategy, employee interaction, and communication to specifically targeted internal audiences.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Possess a practical working knowledge of the theory and practice of positive promotional relationships for organizational growth and employee communication.
- Understand the analyses and processes of communication principles and practices used in establishing and maintaining cooperative promotional relationships with internal affiliates of an organization.
- Develop a personal working style and approach that is results- and market-oriented.
- Understand the advantages of a Christian worldview in the transactional marketplace.
Textbook readings and PowerPoint presentations
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt. The Discussion Thread: Class Introductions is an introduction video. The next 3 Discussions must be at least 300 words each and demonstrate course–related knowledge. In addition to the thread, the student is required to reply to 2 classmates’ threads. Each reply must be at least 150 words. The thread and replies, in total, must contain at least 1 reference from the textbook reading and 1 biblical reference. The thread and replies must follow current APA format.
Case Study Assignments (6)
Each chapter in the textbook contains Case Study Assignments. The student will read through selected case studies and respond to questions. Each Case Study Assignment must include citations to support major points, integrate at least 1 biblical principle, and follow current APA format.
Course Project Assignments
The student will choose an organization for which to complete a communication campaign that will encourage employees to be more involved in the organizational narrative. The student will write a summary addressing 4 points: the chosen organization, the target, the characteristics of the target, and the story/theme. The summary must include at least 2 paragraphs for each point (8 paragraphs total).
Paper and Video
The student will write a 4–6-page paper (not including Title Page or Reference Page) explaining how the story/narrative he/she has created drives an internal integrated marketing communication campaign that touches the organization and produces the desired effect. The paper must follow current APA format. In addition to the paper, the student will write and create a 30-second or 60-second promotional video for the communication campaign.
Each quiz will cover the Learn material for the assigned modules: weeks. Each quiz will be open-book/open-notes and contain multiple-choice, true/false, and/or short answer questions. There is no time limit for the quiz. Each quiz will be completed in MindTap.