Best Practices: Strategic Communications Management – STCO 367

Course Description

This course is designed to give students hands-on experience in creating collaborative integrated marketing communication campaigns, guided by the lessons learned from organizations that have used strategic communications to drive growth. (Formerly COMS 367)

Rationale

The purpose of this course is to give students direct experiential insight in developing communication campaigns that take into account the successes of existing organizations and campaigns. Students will gain further understanding for application of creative integrated management and marketing.

Course Assignment

Textbook readings, Presentations, and Videos

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (3)

The student will complete 3 Discussions in this course. For each Discussion, the student will post one thread of at least 300 words. For the replies, the student must then post 2 replies of at least 150 words each.

Creative Brief Assignment

This paper will be between 750-1000 words, not including title page and reference section. The paper will need to adhere to current APA student paper format guidelines. There should be a minimum of 8 references of support for the content provided.  

This paper will be between 750-1000 words, not including title page and reference section. The paper will need to adhere to current APA student paper format guidelines. There should be a minimum of 8 references of support for the content provided.  

Quizzes (8)

Each quiz will cover the Learn material for the assigned module: week. Each quiz will be open-book/open-notes, contain 10-20 multiple-choice and true/false questions, and have a 60-80 minutes time limit.