STCO 356 Digital/Social/Mobile Communication Strategies

The purpose of this class is to introduce students to the practices used in implementing effective integrated web and social marketing programs. Students, therefore, will gain understanding of the application of digital, social and marketing techniques.

Textbook readings and lecture presentations/notes

No details available.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (3)

Discussions are collaborative learning experiences. Therefore, the student will demonstrate his or her understanding of digital marketing concepts by composing a critical, thoughtful response to each of the 3 discussion prompts. For each thread, the student must assess the merits of highlighted concepts from the textbooks, with at least one (1) specific mention of a point from each required resource. Each thread must be at least 200 words. A reply of at least 100 words to 2 other classmates’ threads is also required.

Case Study Assignments (4)

Each chapter in the textbook contains Case Study Assignments. The student will read through selected case studies and respond to questions. Each Case Study Assignment must include citations to support major points, integrate at least 1 biblical principle, and follow current APA format.

Digital Marketing Plan Assignments (4)

The student will demonstrate an understanding of the creation of a strategic digital marketing plan for an organization of his or her choosing. The digital marketing plan with comprise of 4 separate assignments. In the first assignment the student will chose an organizational and write an executive summary.  In the second assignment, the student will identify the organizations mission, and strategies, and complete a situational analysis. The third assignment lays out the strategies and tactics for various digital media platforms.  The final assignment will include a chart outlining the digital media platforms and the components needed to implement the digital marketing plan.

AI Generated Digital Marketing Plan and Critique Assignment

The student will use an AI platform to generate a digital marketing plan for an organization not currently located in an area. The AI-Generated digital marketing plan will be critiqued by the student.