Strategic Social Media – STCO 348

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Rationale

The purpose of this course is to introduce the student to the practices used in implementing social media for the purposes of organizational growth. In doing so, the student will gain understanding of the objectives, strategies, platforms, and tactics used in social media.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Possess a practical working knowledge of strategic uses of social media for organizational growth.
  2. Understand the analyses and processes of communication theories practiced in social media marketing.
  3. Gain foundational knowledge of the role of advertising, image making, public relations, and promotion in strategic social media for organizational growth and outreach.
  4. Develop a personal working style and approach that is results- and market-oriented.
  5. Understand the advantages of a Christian worldview in the transactional marketplace.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Replies (3)

Discussion boards are collaborative learning experiences. Therefore, the student will post various completed assignments to class-wide forums. For each forum, the student is required to reply to at least 2 classmates’ posted assignments. Each reply must be between 150–200 words. Students are expected to support their opinions and comments with outside sources, and provide at least 1 citation per reply. All posts must adhere to current APA format.

Client Selection

The student will select 1 of the companies from the provided list. The student will post his/her choice to the proper Discussion Board Forum for his/her classmates to see. The student must choose a topic that has not already been claimed by a classmate. The company chosen will be used as the foundation for the rest of the assignments in the course.

Client Research

The student will write a 2–5-page paper in current APA format that focuses on research of his/her chosen client. The paper must include at least 1 reference in addition to the course textbooks. The title and reference pages do not count toward the page requirement.

Consumer Research

The student will write a 2–5-page paper in current APA format that focuses on research of potential consumers for his/her chosen client. The paper must include at least 1 reference in addition to the course textbooks. The title and reference pages do not count toward the page requirement.

Social Media Research

The student will write a 2–15-page paper in current APA format that focuses on research of different social media outlets and platforms. The paper must include at least 1 reference in addition to the course textbooks. The title and reference pages do not count toward the page requirement.

Social Media Strategy Sheet

The student will complete a 3–15-page strategy sheet that reveals data and trends to his/her chosen client. This assignment must include at least 1 reference in addition to the course textbooks. The title and reference pages do not count toward the page requirement. Current APA format must be used.

Strategic Social Media Marketing Pitch

This assignment will contain 2 parts. In the first, the student will complete a visually appealing Pitch Deck. This will show an analysis of the topics and how they apply to the student’s chosen company. For the second part, the student will complete a 5–10-minute Video Pitch where he/she will pitch his/her marketing strategy for the client. At least 1 reference must be cited in current APA format in the Pitch Deck.

Tests and Final Exam (4)

All tests will cover the Reading & Study material for the week or course. These will be open-book/open-notes, contain 50 multiple-choice, true/false questions, and have a 2-hour time limit.


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