Digital Promotion Technologies and Application – STCO 289

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020


The purpose of this class is to introduce students to current software tools used by media professionals in the field. Along with this, industry standard best practices will be taught and then applied through the creation of pieces that mirror the work being done in the field.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Use the basic software to produce professional-grade audio and video.
  2. Understand how to craft audio and video messages to target audiences.
  3. Apply foundational principles of writing and producing short-form interactive content to the field of strategic communication.
  4. Apply a Christian Worldview and ethical decisions in producing engaging digital content.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (3)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be at least 300 words and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 150 words. Threads and replies must be in current APA format.

*The first discussion board should be a video that you shoot and post to YouTube. Using the Mashups insert the YouTube link for your video.

Chapter Assignments (3)

The student will be assigned various video projects with an increasing level of complexity, in order to develop and illustrate technical and aesthetic decision-making skills. Completed projects must be uploaded to YouTube and the link submitted in Blackboard for credit.

Video Projects (4)

The student will produce several video projects. The student must utilize Adobe Creative Cloud to produce short-form videos.

Mid-Term Exam

The Midterm Exam will cover the Reading & Study material for the first half of the course. The Midterm Exam will be open-book/open-notes, contain 5 essay questions, and will have a 2-hour time limit.