Sport Venue Operations – SMGT 441

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 03/25/2022

Course Description

An in-depth study of the business practices associated with the booking, scheduling, and presentation of events in sport venues. Reflecting the multipurpose programming of many sport venues, this course will examine a variety of one-off athletic competitions, sport tournaments, concerts, family shows, and other showcase events used to fill a venue’s calendar dark days.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


Sport venues are many times designed and operated to be multipurpose. As such, venue owners and managers rely on live entertainment events, such as concerts, to fill-in calendar dark days or will serve as add-ons to sporting events. In addition, these events are booked to provide a diversity of entertainment options for the local community, drive economic impact, and generate revenues to support venue debt service.

Course Assignment

Textbook readings and presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview. 

Discussions (2)

Discussions are collaborative learning experiences. Therefore, the student is required to create a thread in response to the provided prompt for each discussion. Each thread must be at least 500 words, demonstrate course-related knowledge, and use at least 2 outside sources. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 250 words. (B, D)

Case Studies (2)

The student will complete 2 case studies, in which principles learned in the course will be applied to a realistic venue/event management scenario. The 4–5-page case response must include at least 2 references in addition to the course textbook, at least 1 of which must be a peer-reviewed source. Cases must be presented as a Word document in 12-point Times New Roman font, double-spaced, with 1-inch margins. Cases must use current APA format for all in-text citations and the reference list. (A, B, D, E)

Quizzes (4)

Each quiz will cover the Learn material for the assigned Module: Week. Each quiz will be open-book/open-notes, contain multiple-choice and essay questions, and have a 2–2.5-hour time limit. (A, C, D, E)