Sport Finance – SMGT 405

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

Economic marketing and finance theories applied to sport organizations, with special emphasis on the impact of sport upon the proximate community, and general development of cities and sport facilities.


SMGT 302 and SMGT 305 and SMGT 310


Programs in amateur and professional sport as well as recreation in the United States have proliferated since the beginning of the twentieth century. Both the number of programs and the participants in each has increased. Despite the dramatic growth, one challenge remains a constant: finance. Whether finances are public or private in nature, the uniqueness of financing sport organizations and programs has proven to be a consistent challenge. Basic to all sport and recreation organizations is one of providing sufficient funds to run programs at a financially sustainable level. Identification of potential financial problems with suggested solutions would serve as a framework for a course in sport finance. Students will study the different methods and means by which sport and recreation have been financed. Projects will apply the information covered to equip the students for a profession in Sport Management.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Explain the key economic concepts in contemporary sport necessary to understand financial decision-making in intercollegiate, professional, and recreational sport.
  2. Identify and describe various approaches to financial accountability with their respective capacities for control, organization, and reallocation.
  3. Identify and demonstrate an understanding of economic impacts and financial statement analyses and planning.
  4. Formulate and assess some of the various methods that can be used to maximize streams of revenue and reduce costs in sporting events.
  5. Analyze the differences between revenue and non-revenue sports and profit and non-profit organizations and the impact of each in terms of financial and human resources.

Course Assignment

Textbook readings and lecture presentations (MLOs: A, B, C, D, E)

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (2)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be 400-500 words and demonstrate course-related knowledge and at least 1 outside resource. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be 200 words. (MLOs: A, B, C, D, E)

Youth Sports League Project

The student is charged with developing, implementing, and sustaining a youth sports league. This project should be structured as a PowerPoint with an accompanying Word document which should include further details. All costs must be documented and included in the project. (MLOs: A, B, C, D, E)

Athletic Team Travel Project

The student must develop a budget and schedule (itinerary) for an LU sport team (the student chooses the team) that just qualified for the playoffs and is competing versus another university/college outside of Virginia that requires an overnight trip. This projected should be structured as a PowerPoint with an accompanying Word document which will include further details. All costs must be documented and included in the project. (MLOs: A, B, C, D)

Budgeting Crisis at Little State University Project

The student will be provided with a scenario involving Little State University. The Little State University Athletic Department faces an immediate budget crisis. Due to state budgeting woes, the legislature has reduced its allocation to Little State significantly for the upcoming year. The student will act as the athletic director and must determine how to best make the necessary cuts while preserving a strong department and minimizing the impact on student-athletes. (MLOs: A, B, C, D, E)

Tests (3)

Each test will cover the Reading & Study material for the assigned modules/weeks. Each test will contain multiple-choice, true/false, and essay questions, and have a 50-minute time limit. (MLOs: A, B, C, D, E)