Speech Writing for Candidates and Officeholders – PPOG 635
CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020
Speech Writing for Candidates and Officeholders is a research and writing course instructing students in the drafting of comments, sound bites, and full campaign and policy speeches for use by candidates and office holders.
PPOG 500 (may be taken concurrently)
Effective communication is the lifeblood of governance and the political and public policy processes. PPOG 635 introduces public policy students to the art and craft of writing speeches for political candidates and political officeholders. It is in this course that public policy students will begin learning to refine substantive policy ideas and to craft effective speeches of the kinds needed and demanded by today’s political leaders.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Critically analyze selected speeches and political communications.
- Identify elements of effective political speeches and/or other political communications.
- Synthesize principles of effective political communications into original political speeches and/or political communications.
- Apply a Judeo-Christian worldview to the subject of political speech writing and/or political communications.
Textbook readings and lecture presentations/notes
Course Requirements Checklist
After reading the Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.
Discussion Board Forums (4)
The student is required to provide a thread in response to the provided topic for each forum. Each thread must be 400–500 words in length and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be original and unique and should be 200–250 words.
Speech Reviews (2)
The student will be required to submit 2 short, 2-page Speech Review Papers in Modules/Weeks 2 and 7. The papers must be written in current Turabian format, utilize and cite appropriate sources in sufficient quantity to justify the student’s position and/or conclusions, and should, in all other respects, accord with the standards of academic writing.
The student will be required to submit 1 short, 1-page Press Release during the course. The Press Release must be written in the format of the Model Press Release, which will be provided to the student.
Short Speech (2)
The student will be required to submit 2 short, 1–2-page partial speeches. In Module/Week 6 the student will draft and submit a speech “opening,” and in Module/Week 7 the student will draft and submit a speech “closing.” The student must thoroughly review the instructions for this assignment and draft the Short Speeches in strict accordance with those instructions; and standard rules of punctuation, spelling, and grammar; and on the topic assigned.
The student will be required to submit 1 long, 4–7-page complete speech in Module/Week 8. This Long Speech will be the student’s opportunity to exhibit and apply his or her understanding of all of the information covered in the first seven modules/weeks of this course. The student must thoroughly review the instructions for this assignment and draft the Long Speech in strict accordance with those instructions; standard rules of punctuation, spelling, and grammar; and on the topic assigned.