Ethical and Legal Issues in Marketing – MRKT 661

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 05/13/2022

Course Description

This course examines traditional and modern ethical issues facing marketing managers. Students will analyze ethical situations found in marketing research, product liability, advertising, international marketing, competitive intelligence, socially controversial products, consumer privacy, and corporate social responsibility.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The purpose of this course is to expose the student to a select group of legal and ethical issues faced by the marketing professional in today’s business environment and to provide the student with the knowledge necessary to recognize potential legal and ethical problems in that environment. This course also endeavors to equip the student with the ability to critically analyze and address marketing legal and ethical issues in accordance with a Christian worldview.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Integrate biblical principles within the context of ethical and legal marketing.
  2. Analyze various legal and ethical concepts related to marketing management and communications.
  3. Assess the impact of law and governmental regulation on marketing.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (2)

Discussions are collaborative learning experiences; therefore, the student will submit 1 thread and 2 replies per Discussion. For each thread and each reply, the student must utilize at least 2 relevant, scholarly sources other than the textbooks/course materials; each source must be cited in current APA format.

Thread

The student is required to provide a thread of at least 800 words in response to the instructor’s prompt. The thread must also be submitted through a Turnitin link to check for plagiarism.

Replies

The student is then required to reply to 2 other classmates’ threads, and each reply must be 400 words.

Professional Memo Analysis Assignment

The student will write a 1,000-word research-based paper in the form of a professional memo written to a manager that focuses on intellectual property protection. The paper must include at least 3 legal or scholarly sources. All sources must be cited in current APA format

Professional Email Assignment

The student will write a 1,000-word research-based paper in the form of professional email correspondence that focuses on product liability. The paper must include at least 3 legal or scholarly sources from within the last 5 years. All sources must be cited in current APA format.

Policy Paper Assignment

The student will write a minimum of 1,000-words research-based paper in current APA format that focuses on consumer protection issues in social media. The paper must include at least 3 scholarly sources from within the last 5 years and 2 relevant biblical references. All sources must be cited in current APA format.

Policy Presentation Draft Submission Assignment

The Policy Presentation Draft Submission Assignment will be checked for originality via the Turnitin plagiarism tool. This assignment will allow students to submit a draft of the final submission and make any necessary edits prior to submitting the final assignment.

Policy Presentation Assignment

The student will create a presentation based on the social media policy proposed in his/her Policy Paper. The presentation must contain at least 10 PowerPoint slides or similar graphics. The presentation must also include the 3 scholarly sources used in the Policy Paper as well as at least 3 citations related to the mechanics of the presentation for a total of at least 6 sources. All sources must be cited in current APA format.

Quiz: APA

This quiz will cover the basic rules of citation in current APA format. The quiz will be open-book/open-notes, contain 10 multiple-choice questions, and have a 30-minute time limit.

Quizzes (3)

Each quiz will cover the Learn material for the assigned modules. Each quiz will be open-book/open-notes, contain 25 multiple-choice and true/false questions, and have a 50-minute time limit.