Health Communication and Advocacy – HLTH 634

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

This course examines the principles and practices of effective interpersonal, organizational, and community-based communication to shape attitudes and actions about health and health care. Students will explore the use of counseling, public campaigns, social media, and political processes to advocate for health among diverse populations.




This course is required in the Health Promotion concentration of the Master of Public Health curriculum at Liberty University. It prepares students to serve as competent communicators of health information across multiple media and to serve in advocacy roles to advance the profession and to promote the public’s health.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Describe how societal, organizational, and individual factors influence and are influenced by public health communications.
  2. Apply evidence-based approaches in the communication and evaluation of public health information.
  3. Apply theory and strategy-based communication principles across different settings and audiences.
  4. Use logic models and ecological frameworks in program development, implementation, communication, and evaluation.
  5. Demonstrate effective written, oral, and technical skills for communicating health information with diverse audiences.
  6. Advocate for community health programs and policies through media, politics, agencies, and churches.
  7. Differentiate the purposes and methods of formative, process, and outcome evaluation.
  8. Define a biblical basis for personal and public health practice.

Course Assignment

Textbook readings and lecture presentations/notes

Each module/week will be introduced by a video presentation overviewing the content to be covered. Textbook readings provide the core content necessary for mastery of the subject area and prepare the student for the related assessments and activities. Completion of the required readings is necessary to successfully complete the quizzes. Follow the syllabus carefully, as textbook readings are not always in consecutive chapter order. To find examples of forms and products being discussed, be sure to refer to appendices of the texts when asked to do so.

Course Requirements Checklist

After reading the Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (5)

The student will complete 4 Discussion Board Forums which progressively build components of the Program Plan, 1 DB Introduction and 1 DB Forum identifying their topic. Each Discussion Board Forum will have specifications as outlined in the Assignment Instructions folder in the course; some will require replies to other students and some will not. When replies are required, the instructor is looking for substantive comments reflecting critical analysis of the material and thoughtful reflection of classmates’ posts.

e-Portfolio (8)

The e-Portfolio is a collection of web repositories (commonly known as a blog or blogsite) for products and activities demonstrating the knowledge and skills the student has gained throughout the course. The collection may also serve as a tool for future professional use and possible career advancement. E-portfolio Modules will be worth 20 points each. In Module 8, the e-portfolio will also be evaluated comprehensively and 30 points will be awarded for overall look, accuracy, completion, and improvement throughout the course.

Quizzes (8)

There will be 8 open-book/open-notes quizzes given during this course. The student will have 1 hour to complete each quiz.