This course includes a study of theory and practice of wellness behavioral change that can be translated into the business arena. Organizational and individual intervention techniques for health promotion, marketing and general communication campaigns will be emphasized.
This course provides the process by which health information and behavioral change is developed in detail. After the goal is defined, this course discusses an intervention delivery system whereby behavioral change methodology is examined and put into practice. The need for business students is to understand broader theoretical principles that are used, or could be used, in developing and implementing health promotion programs, and to show how such approaches are applied to real-life settings.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Appraise major behavioral change principles and procedures.
- Identify major behavioral change principles and procedures which apply to organizational and individual intervention techniques.
- Plan procedures for assessing and evaluating health behavior.
- Describe social marketing and communication theories that guide health promotion and prevention efforts.
- Identify some of the ways in which these theories and approaches are used in business-related health promotion efforts.
- Demonstrate proficiency in health education/promotion and academic competence to apply for the national CHES exam and graduate programs in health-related fields.
Textbook readings and lecture presentations/notes
Course Requirements Checklist
After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
The student will participate in 2 Discussions. Each discussion will consist of a thread and at least 2 replies. The Discussions are based on topics from the readings and presentations. The instructor is looking for substantial, thoughtful, and critical discussions.
Personal Health Assessment Assignment
The student will engage in a self-assessment to determine an area in his/her life in which he/she is not demonstrating an optimal level of health. The analysis will be based upon a provided template. The student will also outline current roadblocks and then provide suggestions for addressing the area of concern.
Reflection Paper Assignment
The student will submit a 2–3-page paper reflecting on a provided prompt. He/she should integrate course readings, notes, and at least 1 outside text or article reference.
Article Review Assignment
The student will prepare a detailed review of an article within the Learn section of the assigned module: week. The student should provide a scholarly critique of the study components and findings in a 2–4-page paper.
Social Marketing Initiative Assignment
The student will build a social marketing initiative based on the model outlined on p. 182 of the Sharma textbook. The model will be divided into 3 sections, which include describing the population, building a graph, and explaining how this would be promoted.
There will be 2 quizzes during this course. The quizzes will consist of true/false and multiple-choice questions and will have a 1-hour time limit. The quizzes are open-book/open-notes.