Educational Leadership and Public Relations – EDAS 742

CG • Section 8WK • 07/01/2018 to 12/31/2199 • Modified 09/05/2023

Course Description

An investigation into the issues and practices of developing communication and relationships to enhance support for educational activities within and outside the school.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.

Rationale

The Educational Leadership program is designed to provide individuals with the concepts, skills, knowledge, and dispositions necessary to positively contribute to the field of education. The purpose of Educational Leadership and Public Relations is to provide insight into the role of the institutional leader in the systematic promotion of a program, in crisis management, in directing the vision, in implementing the institution’s philosophy, and in fulfilling the institution's mission. The participants in the class will explore relevant research on the philosophies and theories of public relations, including those biblical examples which provide a model for success and failure.

Course Assignment

Textbook readings and lecture presentations/notes

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (6)

Discussions are collaborative learning experiences. Therefore, the candidate will compose a response to each provided discussion prompt and reply to at least two classmates' threads. Each thread must be at least 300 words in length and must cite at least two scholarly sources. The candidate's two substantive replies must be at least 150 words each an must incorporate at least one scholarly citation. CLO: A, C, D, E, F, G

Comparative Article Critique Assignment

The candidate is required to review a minimum of three articles that describe the public relations role of school leaders. The candidate will write a single essay that compares and contrasts the elements of the three articles. Completed in current APA formatting, the critique must include a references page listing of all articles and must be 5–8 pages in length. CLO: A, C, E, F, G

Biblical Character Analysis Assignment

The candidate will research a leader from the Old or New Testament, analyzing the issues the leader faced when dealing with various publics, the manner in which specific issues were handled, and the consequences of the choices made. The assignment will be 3–5 pages. CLO: A, B, F, G

Community Resources Alignment Project Assignments (4)

The candidate will complete a four-part community resources alignment project at either the school or district level. Candidates will submit the four assignments in Canvas and LiveText in Module 8: Week 8.

Demographic Study

The candidate will complete a 5–8-page demographic study using at least two references. This paper must be formatted according to current APA style and include a references page. CLO: A, C, D

Needs Assessment

The candidate will compile a 3–5-page needs assessment using at least three references. This paper must be formatted according to current APA style and include a references page. CLO: A, D, F, G

Resources Report

The candidate will write a five-page analysis of community resources. This report must include an annotated directory, a reference page, at least two sources, must be formatted according to current APA style. CLO: C, D, G

Advocacy Plan

The candidate will write a five-page proposal as the final stage of the Benchmark Assignment for this course. The candidate will use the demographic study, needs assessment, and resources report completed in previous modules to develop a proposal. This assignment requires at least two references and must be formatted according to current APA style. CLO: A, C, D, E, F, G

Case Study Connections Assignment

The candidate will write a two-page paper on their experiences gained from participating in five case study assignments and discussions focused on school leadership and school-community relations. The purpose of the assignment is to have the candidate develop a paper discussing personal vision, leadership style based on textbook studies, and develop an action plan based on personal leadership, communication, and decision-making skills. CLO: A, C, D, E, F, G