Visualization & Social Media Strategy – DIGI 845

CG • Section 8WK • 07/01/2018 to 12/31/2199 • Modified 07/28/2020

Course Description

Effective use of communication channels in the age of digital media requires extensive understanding and knowledge of data visualization and presentation. This course focuses on the principles and practices of video, graphic and online visual persuasion.


DIGI 700


The purpose of this course is to enable students to create visualizations utilizing digital, social, and interactive media to create meaningful insights into the organization. Data-driven insights are imperative to the growth of an organization.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Measure the effect of a company's media strategy.
  2. Create visualizations that represent insights for an organization powered by digital, social, and interactive media.
  3. Direct research insights to the growth of an organization, its products, and/or its services.

Course Assignment

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

In the first discussion board forum, the student will record a short video introducing himself/herself to the class. The length of the video is up to the student.

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be a minimum of 600 words, demonstrate course-related knowledge, and include at least 3 unique citations. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be a minimum of 300 words.

Create a topic proposal for the visualization project in current APA format on the chosen research topic in an area of communication that fits within the tradition of Semiotics or Cybernetics. This topic proposal will be the basis for the final project in this class. 15 references must be included. Section One should be five pages, Section Two should be 10 pages. 

The student will create a final visualization project based on the visualization topic proposal. This section of the project is to investigate what Chart Types will best represent the data/story that the student intends to communicate.

The student will collect data for a project based on the topic proposal. This section of the project is to collect data for the data/story that the student intends to communicate. The student should have 200 data points minimum.

The student will create a visualization project. The references must be in current APA format that focuses on a topic of the student’s choosing. The project must include at least 20 references in addition to the course textbooks and the Bible. The visualization should not be more than 3 pages long.

The student is responsible to critically review another student's Visualization project. Peer reviews enable you to practice thinking critically and to synthesize information. The student must complete a Peer Review of two (2) different student presentations. The student reviews must be written in your words in APA format. The submission should include one document, which should be a total of at least five (5) pages: one (1) title page, two (2) pages for review one, and two (2) pages for review two.