Continuation of introduction for new PhD students, with emphasis on connecting theories of audience and consumer behavior, digital strategies, and media use to communication application.
Building on the general knowledge of graduate research skills acquired in DIGI 700, the student will develop methodological research skills and become acquainted with major groups of communication theories. The student will apply both research skills and theoretical knowledge to the social media research.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- To identify key issues in digital and strategic communication.
- To understand the seminal theories in digital and strategic
- To prepare rigorous academic analysis of the phenomena and problems that are an important part of digital and strategic
Textbook readings and presentations
Course Requirements Checklist
Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. The thread for Discussion 1 must be 400–500 words. Threads for Discussions must be 400–450 words, demonstrate course-related knowledge, and include at least 3 unique (different) citations in addition to the course textbook(s). In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must have at least 2 unique (different) references per reply other than the textbook(s). Each reply must be 200–250 words.
Research Proposal: Literature Review Assignment
The student will write a condensed literature review in current APA format (which is one part of the final research proposal) on a topic in the research area of Communication Studies. The literature review must be at least 10 pages, include at least 15 references, and at least 50% of the references should come from the discipline of Communication Studies.
Research Proposal: Final Assignment
The student will write a condensed research proposal in current current APA format on a topic in the area of Communication Studies. The condensed research proposal must include at least 25 references and at least 50% of the references should come from the discipline of Communication Studies.
Each quiz will cover the Learn material for the assigned modules: weeks. Each quiz will be open-book/open-notes and contain multiple-choice questions. Each quiz will have a 1-hour time limit.
This exam will cover the Learn material for the assigned modules: weeks. The exam will be open-book/open-notes and contain a combination of multiple-choice and essay questions. The Midterm Exam will have a 3-hour time limit.
This exam will cover the Learn material for the assigned modules: weeks. The exam will be open-book/open-notes and contain a combination of multiple-choice and essay questions. The Final Exam will have a 3-hour time limit.