Event Planning & Donor Relations – COMS 640

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

Focuses on designing theoretical communicative approaches for Implementation I in specific contexts such as conferences, professional meetings, celebratory events and programs for community outreach. Working from a praxis approach, students engage the development marketplace through professional, interpersonal, and organization coordination of information and people.




The objective of this course is to teach effective small group communication and problem-solving. This course requires the student to study group communication processes and to practice small group decision-making as a team. The student will be taught theory, and will learn how to participate in small groups in an application of that theory.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Engage in hands-on application of skills and knowledge from their coursework directly to projects and performance in the marketplace.
  2. Understand communicative approaches to event planning.
  3. Implement effective communicative abilities and approaches with multiple audiences and publics including community relationships, vendors, donors, and volunteers.

Course Assignment

Textbook readings and lecture presentations/notes

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Discussion Board Forums (4)

Discussion boards are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each forum. Each thread must be at least 400 words, demonstrate course-related knowledge, and include 1 textbook reference and 1 biblical reference. In addition to the thread, the student is required to reply to 2 other classmates’ threads. Each reply must be at least 200 words, and include 1 textbook reference and one biblical reference.

Fundraising Event Plan

First, the student will write a 5-page paper identifying and researching an organization including its mission, brand image, affiliate organizations, and competition, providing students with a solid understanding of the event organization. Second, the student will create a fictional fundraising event corresponding with their research and provide an executive summary of the research addressing situation analysis, publics, SWOT analysis, brand narrative/mission/purpose of the message, ethical concerns/implications, and recommendations for event planning.

Donor Relations Packet

The student will create written content for a fictional proposed fundraising event including pre-event communication/mailings/development information, marketing, day-of sample letters, emails, “thank-yous,” save-the-dates, event scripts for “asks,” etc. This assignment must be at least 1,000 words.

Chapter Quizzes (7)

Each quiz will cover the Reading & Study material for the assigned module/week. Each quiz will be open-book/open-notes, contain 2 short answer questions, and have a 2-hour time limit.