Entrepreneurship in Commercial Music Community – CMUS 372

CG • Section 8WK • 07/01/2018 to 12/31/2199 • Modified 02/16/2022

Course Description

A study of the music entrepreneur and basic principles, founded on a biblical worldview, for starting a business within the context of the commercial music community: discovering their unique value in the music marketplace, developing their brand, finding and connecting with their customer/fan, potential revenue streams, budgeting, and cost analysis of their business.

For information regarding prerequisites for this course, please refer to the Academic Course Catalog.


Many students want to earn a living in the Christian commercial music industry but need guidance on creating and running a profitable business. An understanding of the Christian music industry helps identify organizations, marketing and distribution partners, funding, and revenue streams that can help make this possible.

Course Assignment

Textbook readings and lecture presentations/notes

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread must be 200 words and demonstrate course-related knowledge. For each thread, the student must provide 1 citation showing the rationale that influenced the initial post. In addition to the discussion, the student is required to reply to 2 other classmates’ posts. Each reply must be 150 words.

The student will create a music business plan using the Business Model Canvas and by writing an 8-10 page paper with the BMC template.

Students will complete a 1-3 page paper on an assigned topic.