CMUS 372 Entrepreneurship in Commercial Music Community

Many students want to earn a living in the Christian commercial music industry but need guidance on creating and running a profitable business. An understanding of the Christian music industry helps identify organizations, marketing and distribution partners, funding, and revenue streams that can help make this possible.

Textbook readings and lecture presentations/notes

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After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions are collaborative learning experiences. Therefore, the student is required to provide a thread in response to the provided prompt for each discussion. Each thread must be 200 words and demonstrate course-related knowledge. For each thread, the student must provide 1 citation showing the rationale that influenced the initial post. In addition to the discussion, the student is required to reply to 2 other classmates’ posts. Each reply must be 150 words.

The purpose of this assignment is to help the student begin the process of formulating his entrepreneurial business plan. To do so, he will answer a series of questions regarding his commercial music business. For the music entrepreneur, the business is the student, the business owner. This assignment will help the student think through and answer some fundamental questions about his key resources for success. Each question will help his abstract ideas begin to take concrete shape and help him establish the foundation for his unique business plan as a music entrepreneur. Document should be no less than 3 pages, including the title page.

This assignment will help the student understand who his customer/fan might be, their needs, and what his business has to offer that will attract them. The better the student understands the customer/fan, the better he will be able to bring value to their needs and interests. This assignment will help the student develop his unique brand and define what makes his business valuable to his market. Document should be no less than 3 pages, including the title page.

Now that the student has a better understanding of who his customer/fan is and the value his business brings them, he will need to figure out how he will reach them and establish an ongoing relationship that will be mutually satisfying and rewarding. This assignment will help the student think through these important elements of his business – the channels he will use to reach his customer, and how to establish this ongoing relationship. Document should be no less than 3 pages, including the title page.

Now that the student has a vision and a grasp of his customer, their needs, the value his business brings, and has a plan to find them and establish a relationship – he is ready to dig into the steps and activities required to accomplish these goals! This assignment will move the student toward his goals by helping him think through the key activities that are relative to his particular music business. Document should be no less than 3 pages, including the title page.

Now that the student knows his music business key activities, he may be feeling overwhelmed! However, the music industry is broken down into people and organizations who are ready and able to become his partners and help him accomplish his goals. This assignment will help the student think through these potential partnerships and decide who he will need and want to work with toward his success. Document should be no less than 3 pages, including the title page.

The Final Project is an exercise in collecting the information from each of the previous assignments into a one-page overview (a Business Model Canvas) and an 8-10 page written paper.

The student’s plan is taking shape and now understands his customer/fan, what his business has to offer, how to reach the customer, the activities his business will require, and where his business can make money. This assignment will give the student the opportunity to consider what it will cost to establish and run his/her business and help him/her avoid surprises that could cause trouble later on. Document should be no less than 3 pages, including the title page.

A follower of Jesus Christ seeks to apply biblical instruction in how they live their life and operate their business. The Bible provides guidance for every situation a business owner faces. This assignment provides the student with the opportunity to express how they might incorporate a biblical worldview if they were faced with each scenario. The student will develop a 1 to 2-page response to each situation.