Developing Global Markets – BUSI 607
CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 05/12/2021
This course provides an organizational analysis framework within which a firm’s market-based global operations can be analyzed, understood, and undertaken. Particular focus will be placed on international competitive strategy, the assessment of global markets, modes of entry, workforce planning and development, and global operations and supply chain management.
For information regarding prerequisites for this course, please refer to the Academic Course Catalog.
Global interdependence among nations of the world is a reality. Trade barriers between nations have fallen, and trade blocs are rapidly forming as world leaders realize that there is more to be gained by collaborating with each other than by remaining economically isolated. Multinational corporations are playing a major role in this accelerating regional and global economic integration. A major emphasis of this course will be to research and discuss the nature of international competitive strategy: assessing and analyzing markets, import and export practices, organizational design and control, resource management (human and financial), and global operations and supply chain management.
Measurable Learning Outcomes
Upon successful completion of this course, the student will be able to:
- Assess global markets and modes of entry into those markets.
- Critique human resource management practices across the globe.
- Determine strategy-appropriate exporting and importing practices.
- Develop plans for marketing internationally.
- Evaluate global operations and supply chain management practices.
- Evaluate the dimensions of international competitive strategy.
- Formulate organizational design and control schemata.
- Integrate a biblical worldview within the context of global markets.
Course Requirements Checklist
After reading the Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.
The student is required to provide a thread discussing their selected article relating to each topic for the specific forum. Each thread must be 400 words in length and demonstrate course-related knowledge. In addition to the thread, the student is required to reply to at least 3 other classmates’ threads. Each reply must be 250 words in length. The student must complete both the thread and the replies in order to receive credit.
The student will individually analyze a recent article from The Wall Street Journal, Baron's, Investor's Business Daily, or Financial Times. Your essay must be at least 400 words.
Marketing Plan Paper: Outline
The student will complete a country-specific outline for the Marketing Paper. The outline should be at least 2 pages, include at least 3 headings with appropriate subheadings, and follow current APA format.
Marketing Plan Paper: Final
The student will write a 16-page research-based paper in current APA format, which will focus on an international marketing plan that describes how a new product or service will be introduced into a foreign country. The paper must include at least 8 scholarly references in addition to the course textbooks and the Bible.