Business Research Methods – BUSI 600

CG • Section 8WK • 11/08/2019 to 04/16/2020 • Modified 07/28/2020

Course Description

Business research is a systematic inquiry whose objective is to provide information to solve managerial problems. This course is an introduction on how to do business research with an emphasis on applied problem solving. It has a major focus on problem identification and analysis, problem solving strategies and communication skills.

Prerequisites

None

Rationale

Business research provides the information needed to make sound business decisions. It helps organizations reduce the chance for costly errors in production, human resources, marketing, entering global markets, and strategic planning. The emphasis of this course is on teaching the student to become an effective consumer of business research.

Measurable Learning Outcomes

Upon successful completion of this course, the student will be able to:

  1. Relate the use of business information for competitive advantage in terms of what constitutes good research conducted in an ethical manner.
  2. Clarify the business research questions through secondary data and exploration.
  3. Differentiate business research designs: qualitative, observation, surveys, and experiments.
  4. Critique the sources and collection of business data, including: measurement, measurement scales, questionnaires and instruments, and sampling.
  5. Summarize techniques for analyzing and presenting business data, including: data preparation and description, displaying and examining data, and hypothesis testing.

Course Assignment

Textbook readings and lecture presentations

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in Module/Week 1.

Group Discussion Board Forums (4)

For this collaborative discussion board, the instructor will place each student into a group at the beginning of the course. Each Group Discussion Board Forum will be graded as a group. Each discussion board will span 2 modules/weeks and be made up of 3 distinct parts:

Part 1

Part 1 is completed during the first module/week of each forum where each student will respond to 2 questions as 2 separate submissions. Each thread must be 500–750 words, incorporate at least 2 peer-reviewed sources, 1 biblical integration, and demonstrate course-related knowledge.

Part 2

Part 2 is completed during the second module/week of each forum where each student will reply to the threads posted by at least 2 classmates. Each reply must be 450–600 words, incorporate at least 2 peer-reviewed sources, 1 biblical integration, and include substantive content.

Part 3

Part 3 is completed during the second module/week of each forum. The expectation is that a final, consolidated submission will integrate and apply the peer recommendations of Part 2 into a single APA style paper. Part 3 must be submitted by 1 group member for a group grade. All sources must be cited in current APA format.

Literature Review

The student will write a Literature Review of a topic chosen from a list provided in the Course Announcements in Blackboard. This assignment is a comprehensive thematic review of the scholarly literature related to the selected topic. The paper must follow current APA format, contain at least 3,000 words of content (excluding the title page, abstract, and references), and utilize at least 12 scholarly research articles.

Case Assignments (4)

The student will write Case Assignments based on case studies provided in Blackboard. Each Case Assignment must be 750–1,000 words and use current APA format. The Case Assignments must answer the provided discussion questions. The student must incorporate 2–4 scholarly research articles to each case study submission.