BUSI 462 Sales Team and Marketing Data Management

This sales management class provides essential skills and knowledge to equip the student with effective sales leadership capabilities. It emphasizes strategic planning, team building, and motivational techniques, enabling the student to develop and implement successful sales strategies. By understanding sales processes, customer behavior, and market dynamics, the student can optimize performance, drive revenue growth, and achieve organizational objectives. This class fosters communication, negotiation, and problem-solving skills, empowering the student to navigate challenges in the competitive business landscape. Overall, it equips the aspiring sales manager with the necessary tools to lead sales teams, foster long-term customer relationships, and contribute to sustainable business success.

Textbook Readings and Lecture Presentations

As listed in the course syllabus and in each module.

Course Requirements Checklist

After reading the Course Syllabus and Student Expectations, the student will complete the related checklist found in the Course Overview.

Discussions (8)

Research Paper Assignments (4)

Each research paper will have the student assess a situation or synthesize content from the respective module’s reading requirements.  Each research paper is worth 100 points total.  There are four research papers in this course. The submission must be at least 1,000 words, include a biblical reference, at least two scholarly, peer-reviewed sources and the course textbook. The student must also include a title page and a reference page, each of which must comply with current APA formatting requirements.

Quizzes (8)

Each quiz will cover content related to the respective module reading assignments. Each quiz is worth 40 points total, and will consist of 20 multiple choice and/or true-false questions.  Each quiz will have a 30 minute time limit and will allow 1 attempt.